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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati Ghibli pricing announced for UK

Maserati's newest car, Ghibli, is a stunningly well-proportioned luxury sedan mixing the styling of the larger Quattroporte sedan and the GranTurismo coupe. We found it plenty good to in our First Drive review, and now we know how much it will cost (in the UK, at least).
Ghibli pricing announced at the Goodwood Festival of Speed is for customers in the UK, but based on current exchange rates and prices of other Maseratis sold here in the US, we can estimate its MSRP for our market. The base Ghibli, with a twin-turbocharged V6 making 325 horsepower, will cost 52,275 pounds for the Bits, making $75,000 a good guess for American buyers. If that number holds true, however, the Ghibli would be in a price category above its main competition from Audi, BMW and Mercedes-Benz. Take a step up to the Ghibli S, sporting a naturally aspirated V8 producing 404 hp, and you'll have to fork out 63,415 pounds or an estimated $91,000 here.
Just for kicks, the Europe-only Ghibli Diesel, which makes 270 hp and 420 pound-feet of torque with its diesel V6, is the least-expensive Maserati 48,830 pounds. Running an estimated $70k for us, we'd really like to have that one, too. After all, the sparkplug-less engine is the same one found in the Jeep Grand Cherokee EcoDiesel.