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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati Ghibli overtakes Levante, headed for Shanghai?

While earlier reports indicated that the next Maserati product out of the gate would be the Levante SUV, Motor Trend is now reporting that the Audi A7-shaped Ghibli has cut in line. Word is that we may see the new Ghibli as early as the Shanghai Motor Show in April.
Citing unnamed sources, MT predicts that the minds at Maserati now see a more pressing need to fight off the likes of the Mercedes-Benz E-Class and the BMW 5 Series than to go after luxury utes. However, if our spy shots of Ghibli prototypes are anything to go on, it's also likely that the sub-Quattroporte Maser won't be a traditional sedan. The car above's long nose, low roof and brief, sloping rear deck all bring to mind Audi's lovely A7, Meaning the Ghibli may fall into the always murky four-door-coupe/luxury hatchback genre.
Bi-turbocharged iterations of both a V6 and a V8 should make up the early powertrain choices for the Maserati, meaning the top-spec Ghibli should have loads of shove to match its promised good looks.

Maserati and Zegna to roll out limited-edition Quattroporte in Frankfurt

Back in April, Maserati announced a new partnership with men's clothier Ermenegildo Zegna. We wondered at the time how a Maserati could possibly get any more stereotypically Italian stylish, but now the Modenese automaker is presenting the answer in this fresh take on the new Quattroporte.
When the doors open at the Frankfurt Motor Show next week, Maserati will unveil the Quattroporte Ermenegildo Zegna Limited Edition concept car. That's their name, not ours, and if you're wondering how a production vehicle could be turned at once into both a concept and a limited edition, well... we don't know, either. Maserati says that it previews a production version to follow next year.
So, confusing nomenclature aside, what are we looking at here? For starters, there's a special platinum-color paint finish with tiny aluminum flecks and a gloss-black primer to give it that extra-deep luster. And the interior has been upholstered in "moka" and "greige," with leather seats, door panels and headliner and other surfaces finished in Zegna's own textiles.