2007 Mitsubishi Eclipse Spyder Gt Convertible 2-door 3.8l on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2014 Monterey Motorsports Reunion is a symphony of classic racers

With about 550 classic racecars lapping Mazda Raceway Laguna Seca over the course of the weekend, the Monterey Motorsports Reunion might be one of the largest vintage racing events in the country, maybe even the world. It was certainly one of the highlights of the lavish Monterey festivities last weekend. This year's featured marque was Maserati, which was celebrating its 100th anniversary, and plenty of trident logos could be found on track, ranging from the 250F grand prix car to some of the company's later sports cars. Of course, with 15 groups of classic racers, there was basically something for any motorsports fan. Among the highlights were the Trans-Am race that brought together rumbling hunks of American muscle to jostle for position on track. There was also a fantastic class from the '50s and '60s with Ferraris, Corvettes and even a Volvo P1800 and Toyota S800 racing together. Watching these iconic racers back on track at full pace was just a revelation to see, smell and hear. There were too many fantastic cars to list them all, but feel free to check out Autoblog's huge gallery from Mazda Raceway Laguna Seca to see if you spot your favorite racecars of yesteryear. Featured Gallery 2014 Monterey Motorsports Reunion View 40 Photos Image Credit: Copyright 2014 Drew Phillips / AOL Motorsports Maserati Racing Vehicles Classics Pebble Beach Laguna Seca

Maserati confirms Levante SUV for 2015, Alfieri for 2016

The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
One piece of big news is a shakeup in the existing ranks. 2014 will mark the final year of production for the GranTurismo (and its soft-top counterpart), meaning Maserati will be limited to just its Quattroporte and Ghibli sedans until the Levante SUV arrives in 2015, confirming previous reports. The first SUV to wear the trident, the Levante will only be available with all-wheel drive, but it will boast a Porsche Macan-smiting pair of V6s, with 350 and 425 horsepower, respectively.
Things get back to normal in 2016, as Maserati resumes sports car production with a road-going version of the Alfieri Concept from the 2014 Geneva Motor Show. Again, this is confirmation of a previous report. That car will be joined by a convertible variant in 2017. It seems like Maser is taking aim at, well, everything with the Alfieri, offering a 410-hp, V6-powered variant that dispatches its power to the rear wheels, to go along with 450- and 520-hp versions of the Alfieri's V6 that will only get their power to the road through an all-wheel-drive system.