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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati Grecale announced as new compact crossover set to debut next year

Maserati is on a roll right now, and the Italian brand has just teased another new model: Grecale. Judging by the silhouette (and the information Maserati provided), it’s a smaller SUV than the Levante. Think Porsche Macan or BMW X3 size. Its stubby nose, small body and short overhangs all make it appear much smaller. The name “Grecale” is derived from the name for the north-east wind from the Mediterranean Sea. It seems Â…. fine. It sounds a lot better if you say it with Italian pronunciation, as opposed to an American gre-kale. Naming the Grecale after a wind is normal for Maserati. The Mistral, Ghibli, Levante, Bora, Merak and Khamsin are all named after famous winds, too. One final detail Maserati provided is the most telling of all, though. ItÂ’ll be built at FCAÂ’s Cassino, Italy, plant, which is the current home of Giulia and Stelvio production. The takeaway here is that itÂ’ll be a Stelvio-based crossover riding on the Giorgio platform. From a performance standpoint, that is fantastic. The Stelvio Quadrifoglio is one of the best-driving crossovers in the world, and a Maserati version of this car sounds like a recipe for success. WeÂ’re not sure how much the two will share at this stage, but now that Maserati has a firecracker of a V6 with the Nettuno, it can use its own engine for propulsion. Maserati claims the “Grecale is destined to play a leading role for the brand,” so weÂ’re expecting to be impressed when it debuts. ThereÂ’s more than just the Grecale to look at here, though. Maserati also flashed a silhouette of the next Gran Turismo that is coming in 2021. Most of it is left to our imagination, but weÂ’re happy to see Maserati is revamping its whole lineup. The Grecale is truly the big news of the day, especially since crossovers continue to be a seriously hot commodity. Watch out for a debut next year sometime. Related Video:

2024 Maserati GranTurismo PrimaSerie 75th Anniversary edition revealed

Maserati revealed the new GranTurismo’s interior earlier this week — but wait, thereÂ’s more. Just shown is a special launch edition of the GranTurismo that goes by PrimaSerie. If you recall the MC20 CieloÂ’s reveal, that model was also launched with a PrimaSerie special edition model. This GranTurismo follows the trend, but in a slightly different package. To celebrate 75 years of Maserati, this modelÂ’s full, official name is the PrimaSerie 75th Anniversary. In keeping with the “75” theme, Maserati plans on building four sets of 75 matching cars — each of the four sets has its own, unique appearance. That means there will be a total of 300 GranTurismo PrimaSerie models. Pictured here are the two Trofeo models — powered by MaseratiÂ’s Nettuno V6 engine — that will be available. The gray car is technically Grigio Lamiera Matte, and the black car is finished in a paint Maserati calls Nero Scarabeo Matte. If you opt for the Grigio Lamiera PrimaSerie, itÂ’s paired with Corse Red accents on the logos, scripts, air vents, wheels and interior stitching. The 75th anniversary logo can be seen on the wheels, and if you look inside, itÂ’ll be on the headrests, too. Go for the matte black option, and this one is paired with Mint Green accents all over the exterior and interior. Despite the paint color of the cars being rather subtle shades, all the colorful accents on these special editions make them not-so-subtle. Not pictured yet are the Folgore PrimaSerie options. Maserati says the two special editions for the electric GranTurismo will be painted in either Rame (a copper-like color) or Blu Inchiostro (blue). Pricing isnÂ’t out for these PrimaSerie models, but Maserati allows you to express interest for the Trofeo models on its website. Opting for one of the launch editions would make you one of the first owners of the redesigned GranTurismo when it comes out. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Maserati GranTurismo Folgore revealed