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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

Maserati makes 328-foot-long trident with 80 Grecale test mules

Maserati delayed the launch of the Grecale, its long-awaited second SUV, from November 2021 to the spring of 2022, but that doesn't mean the test mules and the engineers tasked with driving them are taking a sabbatical. The company is still testing prototypes all over the world, and it brought 80 pre-production models fully draped in camouflage to a test track in Modena, Italy, to create a giant trident emblem. Over 250 development models are racking up miles in Italy, Finland, the United Arab Emirates, China, Japan and the United States, according to the Italian firm. About a third of them gathered near the company's home town to form the 328-foot trident. It's a stunt that allowed Maserati to release a handful of cool images, but it teaches us little about the Levante's baby brother, which will be aimed at the Porsche Macan. Luckily, Maserati also released a couple of images that show four prototypes parked in front of the Milan Cathedral. We can tell that the Grecale borrows a handful of styling cues from the MC20; it's not simply a scaled-down Levante. Its headlights are oval and nearly vertical (the Levante's are thin and almost horizontal) and its grille looks wider and thinner. Earlier spy shots suggest that the Grecale wears a roofline that leans more towards sport than utility; it's not a utilitarian people-hauler with the proportions of a school bus. Unverified reports claim that Maserati will build the Grecale on an evolution of the Giorgio platform that underpins Alfa Romeo's Stelvio and Giulia models. If that's accurate, rear-wheel drive will likely come standard (at least in some markets) and all-wheel drive will be offered at an extra cost. We're guessing that four- and six-cylinder engines will be available, though full specifications haven't been published yet, and Maserati previously confirmed that a high-performance version worthy of the Trofeo emblem will join the range at some point.  More details about the Maserati Grecale will emerge in the coming months.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.