2005 Ferrari 360 Spyder on 2040-cars

Auto blog

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati Tridente by Vita Power First, Um, Cruise Review: Today on Aquablog

LAKE MAGGIORE, Italy — MaseratiÂ’s Trident logo gets three-pronged inspiration from the famous fountain of Neptune in Bologna, where the automaker got its start in 1914 before packing up and moving to Modena. And a symbol that denotes mastery over the water is appropriate for the all-electric motorboat that floats us in style around ItalyÂ’s Lake Maggiore. Beckoning dockside, the Tridente is a 10.5-meter superyacht tender, the boat that takes you to a bigger boat. But itÂ’s also fine for swanky solo cruises on lakes or ocean coasts, with a roughly 50- to 70-kilometer range (31 to 43 miles). The design collaboration between Maserati and Vita Power, a marine tech company founded in 2017, features a fast DC charging system that Vita claims as an industry first. To make that practical, Vita has been creating charging infrastructure in key locales, including along the French Riviera, San Francisco Bay, New York and a plug here in Lake Maggiore, about an hour north of Milan. We hop aboard the Tridente, the aforementioned logo emblazoned on a bow deck formed from ribbed composite. The molto bene motorboat features a carbon-fiber hull that helps hold a total weight around 5 tons. As with automobiles, thatÂ’s decisively more mass than a comparable ICE-powered boat, thanks to a 250-kilowatt-hour battery pack thatÂ’s big enough to make a Hummer EV blush. We depart the dock and head for Isola Bella, an island that floats a 17th-century palazzo — a summer home for the aristocratic House of Borromeo, which produced several cardinals and one pope — and a baroque Italian garden of over-the-top splendor. I take a spot on a wide, comfy daybed near the stern, and experience the key talking point of any electric watercraft: A welcome lack of diesel or gasoline stink wafting over passengers — notoriously amplified should one experience seasickness — and the ability to hold a conversation without shouting over an ear-rending marine ICE powertrain. Of course, that also means no rainbow petroleum slicks floating in your wake and despoiling the marine environment. Our pilot makes sure IÂ’m hanging on before he punches the throttle, backed by a pair of generous screens that display everything from nav charts to Netflix. Despite its weight, the Tridente proves a punchy beast. A twin-prop arrangement and proprietary control software allows anywhere from 100 to 600 horsepower.

Maserati confirms limited edition Quattroporte Zegna for production

Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production. Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order. "ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands. To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015). The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership. World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion.