2004 Maserati Spyder Cambiocorsa Convertible 2-door 4.2l on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

2022 Maserati Grecale spy photos show new SUV behind Stellantis gates

Here’s our first good look at the upcoming Maserati Grecale. Maserati dropped a few shadowy and blurry images as a teaser a couple months ago, but they only provided a vague idea of what we should expect from the compact crossover. The blue camouflage theme is one consistency, and it seems the level of coverage on the car is similarly enveloping. It's deception following deception up front, as the hood features strange bulges, and the headlights look taped on. The only visible opening is a grated intake in the lower side bumper area. That said, we do have a better look at the proportions without blur or confusion. Rumors point to this crossover using the Alfa Romeo-developed Giorgio platform, despite reports of that platform not having much of a future at Stellantis. That means it should be similar in size to the Alfa Romeo Stelvio. Seeing it parked nearby a camouflaged Jeep Compass, this approximation appears to ring true. It looks like itÂ’s a bit larger than the Jeep, which is as it should be, considering the Grecale should be one class larger. Those big, wide hips are visible from the front three-quarter angle, but theyÂ’re extra dramatic from the rear. We have a feeling that the Grecale is going to look much sportier than the Levante does, and hopefully more handsome, too. The big, quad exhaust poking out the back is another big hint in that direction. All the powertrain details are still shrouded in mystery, but the likely options are a base four-cylinder turbo and a boosted V6 as the upgrade. WeÂ’ll be especially interested to see if the car launches with a Trofeo model to compete with other high-powered compact models like the Porsche Macan Turbo, BMW X3 M and Mercedes-AMG GLC 63. From the shape we can see here, it looks like the Grecale will be a traditionally-shaped crossover, albeit one with a pretty severe angle to its rear window. ThereÂ’s a fairly large hood of a rear spoiler to hang over that window, but the dominating feature out back are the horizontally-stretching rear taillights. Everything else is covered in camo, so weÂ’ll need to wait for Maserati to reveal its secrets when itÂ’s good and ready. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.