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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Maserati Quattroporte suits up with Ermenegildo Zegna [w/video]

You know what no one has ever said? The Maserati Quattroporte needs more Italian style. Just the same, Maserati has teamed up with Ermenegildo Zegna to give the QP just that.
Revealed here at the Frankfurt Motor Show is the (deep breath now) Maserati Quattroporte Ermenegildo Zegna Limited Edition Concept. And by "concept", Maserati means it intends to put it into production, likely with very few tweaks over what you see here.
So what do you see here? A QP in a business suit, to sum it up. It's got a beautifully deep bronze paintjob and an interior with the finest wool textile and soft leather upholstery. The lustrous paint repeats on the wheel spokes, and of course some discreet Zegna badges inside and out. The fashion house also worked up some special fitted luggage, as you can see from our gallery of high-resolution photos from the show floor, along with the stock shots, a video and a press release below.

All the cars of the monster Baillon Collection barn find are headed to auction [w/video]

Automotive barn finds are exciting for the thrill and surprise of the hunt. Of course, you're far more likely to find a rusting Chevy under a tarp, but there's always that chance to scoop up a forgotten Porsche or Shelby for a song. That aspect makes the massive Roger Baillon Collection so bittersweet. There were so many great classics sitting under an open shed in France, but they were there so long that many of them became just bare husks. Ahead of the February 6 auction in Paris, auction house Artcurial has released descriptions and images of the entire 59-car hoard. While the 1961 Ferrari 250 GT SWB California Spider and 1956 Maserati A6G 2000 Gran Sport Berlinetta Frua remain the stars, there are a few surprises among the bunch. The original announcement makes no mention of several modern Ferraris – at least compared to the rest of the collection – among the lots. They include a thoroughly beat 1982 308 GTSi without headlights and portions of the paint gone. There's also a 1988 Mondial Cabriolet that looks good on the outside, but Artcurial says needs a mechanical overhaul. A rather attractive gray 1978 400 GT is in similar condition. Scroll through the gallery above for the names and price estimates for all of the vehicles in the collection. If there's one you're particularly interested in there are even more photos and full descriptions in Artcurial's auction catalog. Also check out the video below to see what some of these classics looked like before they were hauled out of Baillon's lean-to after years of sitting in decrepitude. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Roger Baillon Collection Auction View 59 Photos News Source: Artcurial, Artcurial Briest - Poulain - F. Tajan via YouTube Ferrari Maserati Auctions Classics ferrari 250 retromobile artcurial