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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati recalls 26k sedans for rear suspension failure

The Basics: Maserati is recalling all 26,464 examples of the 2014-16 Quattroporte and Ghibli sedans it manufactured between February 1, 2013, and September 18, 2015 and sold or leased to customers in the United States. The Problem: The bolt securing the tie-rod to the hub carrier assembly in the rear suspension may not have been properly tightened during manufacturing, which could cause the suspension to fail and the driver to lose control of the vehicle. Injuries/Deaths: The manufacturer reports that it is unaware of any accidents or injuries to have resulted from this issue. The investigation was prompted by reports of excessive noise. The fix: Dealers will check the bolts in question and replace the hub carrier assembly if necessary. If you own one: Look out for a letter from the manufacturer to arrange service at your local dealer. Related Video: RECALL Subject : Improperly Torqued Rear Tie Rod Bolt Report Receipt Date: MAY 02, 2016 NHTSA Campaign Number: 16V264000 Component(s): SUSPENSION Potential Number of Units Affected: 26,464 Manufacturer: Maserati North America, Inc. SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2014-2016 Quattroporte and Ghibli vehicles manufactured February 1, 2013, to September 18, 2015. During the assembly process, the rear tie-rod to hub assembly attaching bolt may not have been properly tightened. CONSEQUENCE: An improperly tightened rear tie-rod to hub carrier assembly attaching bolt may allow the tie-rod to separate from the hub carrier, resulting in a loss of control, increasing the risk of a crash. REMEDY: Maserati will notify owners, and dealers will inspect the left and right rear tie-rod to hub carrier assembly attaching bolts to verify that they are properly tightened, replacing the rear tie-rod to hub carrier assembly as necessary, free of charge. The recall is expected to begin on July 1, 2016. Owners may contact Maserati customer service at 1-201-510-2369. Maserati's number for this recall is 303. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2014 Maserati Quattroporte S Q4: First Drive View 31 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2016 AOL Recalls Maserati Luxury Performance Sedan maserati ghibli

Leak confirms Maserati product plans, five new models

It isn't a secret that Maserati is planning a product expansion in an attempt sell 50,000 units annually by 2015, but the automaker hasn't officially announced just how it plans to do so. Yes, we've seen (and driven) the 2014 Quattroporte, checked out spy shots for the smaller Ghibli sedan and Maserati even confirmed the Levante name for its SUV, but a leaked document reported by CarScoop could shed some light on how the Italian automaker intends on carrying out its rapid growth.
According to the image, the new Ghibli and Levante models will considerably lower the entry price point for the Maserati brand with the sedan having a price range from around $72,000 up to just over the $100,000 mark, with the SUV starting at close to $80,000 and topping out at almost $200,000. It also looks like the GranTurismo and GranCabrio will be getting redesigned in the near future at which point the new Gran Sport model will be added to the mix - otherwise known as the which often-rumored sports car with which Maserati will do battle with the Porsche 911.