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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati makes 328-foot-long trident with 80 Grecale test mules

Maserati delayed the launch of the Grecale, its long-awaited second SUV, from November 2021 to the spring of 2022, but that doesn't mean the test mules and the engineers tasked with driving them are taking a sabbatical. The company is still testing prototypes all over the world, and it brought 80 pre-production models fully draped in camouflage to a test track in Modena, Italy, to create a giant trident emblem. Over 250 development models are racking up miles in Italy, Finland, the United Arab Emirates, China, Japan and the United States, according to the Italian firm. About a third of them gathered near the company's home town to form the 328-foot trident. It's a stunt that allowed Maserati to release a handful of cool images, but it teaches us little about the Levante's baby brother, which will be aimed at the Porsche Macan. Luckily, Maserati also released a couple of images that show four prototypes parked in front of the Milan Cathedral. We can tell that the Grecale borrows a handful of styling cues from the MC20; it's not simply a scaled-down Levante. Its headlights are oval and nearly vertical (the Levante's are thin and almost horizontal) and its grille looks wider and thinner. Earlier spy shots suggest that the Grecale wears a roofline that leans more towards sport than utility; it's not a utilitarian people-hauler with the proportions of a school bus. Unverified reports claim that Maserati will build the Grecale on an evolution of the Giorgio platform that underpins Alfa Romeo's Stelvio and Giulia models. If that's accurate, rear-wheel drive will likely come standard (at least in some markets) and all-wheel drive will be offered at an extra cost. We're guessing that four- and six-cylinder engines will be available, though full specifications haven't been published yet, and Maserati previously confirmed that a high-performance version worthy of the Trofeo emblem will join the range at some point.  More details about the Maserati Grecale will emerge in the coming months.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Mercedes-Benz S-Class leads this month's list of discounts

Like last month, the biggest discounts car buyers will find on new vehicles are all applied to expensive luxury sedans. Unlike last month when there were two, there isn't a single Rolls-Royce to be found anywhere in the top five. Sorry, one-percenters. But just because the pinnacle of European luxury isn't represented doesn't mean there aren't big discounts to be found on lovely luxury sedans. In fact, this month's list is led by the 2020 Mercedes-Benz S-Class, a technological wonder that coddles its driver and passengers with all the bells and whistles the German brand has to offer. The Mercedes-Benz S-Class is offered in many shapes and sizes with several powertrain options. That means there will be a huge variance in prices across the model range, but on average, 2020 S-Class buyers are seeing $11,803 lopped off the car's $109,447 sticker price, leaving an average transaction price of $97,644. That's a savings of nearly 11%. It's worth noting that there's a new S-Class for 2021, but the 2020 edition is still a lovely machine. Up next is the Porsche Taycan, sitting in second place just like it did last month. Buyers are seeing average sticker prices of $125,736 but are paying $113,938. That's a savings of $11,798 — or about 9.4% — off the price on the window sticker. As was the case last month, we're not sure how many of the Taycan's buyers will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three for the month of July is the Maserati Ghibli. With an average discount of $10,161 that represents a whopping 14.3% of the car's sticker price, this Italian luxury sedan actually leads the list of vehicle discounts when ranked by percentage. And if you're a Maserati fan but the Ghibli isn't your cup of espresso, the Levante crossover and larger Quattroporte sedan are also seeing very large discounts. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Mercedes-Benz EQS Edition One revealed