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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati pulls the plug on Trofeo spec racing series [w/video]

For the past twelve years, customers looking to push their Maserati to the limit have been taking part in the Trofeo series. But the Italian automaker is pulling the plug and stepping into to GT4 competition. The Trofeo World Series kicked off back in 2003 when the field was made up of spec racers based on the old Maserati 4200. The newer GranTurismo MC took its place in 2010, and with it the series expanded from Europe into other locations. This year's calendar saw it race at Paul Ricard in France and the Red Bull Ring in Austria, at Road America, VIR, and Laguna Seca here in America, at Suzuka in Japan and Abu Dhabi in the Middle East.This will be the last season for the championship, but that doesn't mean client racers won't have a chance to turn the wheel of a Maserati in anger again. Instead of competing exclusively against identical machinery, Maserati will now support customer teams in two racing series under GT4 regulations: the Pirelli World Challenge here in the US and the European GT4 Championship across the pond. To that end, it's adapting the GranTurismo MC from Trofeo spec to GT4 by reducing the output from the 4.7-liter V8 from 488 horsepower to 430 and tweaking the aero package. Following the Balance of Performance tests to be undertaken under the auspices of the SRO (which runs the Euro GT4 series as well as the Blancpain championships), a good 10 teams will field 20 cars between the two series on both sides of the Atlantic. Those still interested in competing in spec racing series with identical machinery still have plenty of places to turn, including the Ferrari Challenge, Lamborghini Super Trofeo, and the Porsche Supercup. Check out the modified Maserati GranTurismo MC GT4 in the gallery above and video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MASERATI TO COMPETE IN THE 2016 GT4 CHAMPIONSHIPS 17 December 2015 - The final round of the 2015 Trofeo World Series took place at Abu Dhabi's Yas Marina circuit last weekend, bringing the sixth and final season in Maserati's single-make series to a close. This, however, will not be the end of Maserati's sporting activities: the GranTurismo MCs will be back on track in 2016 competing in the international GT4 series run by private teams.

Maserati confirms limited edition Quattroporte Zegna for production

Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production. Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order. "ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands. To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015). The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership. World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion.