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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Maserati says no to all-electric future, says U.S. chief

The future internal combustion remains questionable as automakers push for electrification. But not for Maserati, according to a report from Motor Trend on an investor call discussing first-quarter earnings. According to the outlet, FCA CEO Michael Manley and Maserati North America's head honcho, Al Gardner, made it known on the call that Maserati does not have any plans to say goodbye to good 'ol gasoline power. Rather, the company is planning to embrace electrification in different ways, such as hybridization. "This is a brand that needs combustion engines. It needs that raw emotion," Gardner told reporters at the conference. He also noted it's important for the company to get "back to its roots," citing the company's start with race cars before offering consumer vehicles. Maserati's electrification will begin as part of its model line overhaul leading up to 2022 that is also supposed to help reverse Maserati's slumping sales. Gardner noted that a new sports car will mark the start of the revamp, and we expect it will be a production version of the hotly anticipated and very sexy Alfieri Concept car. We may even see the car at Geneva next year. After that will be a new crossover smaller than the Levante, along with hybrid and plug-in hybrid variants with a few select electric vehicles. Maserati won't be the only automaker embracing electrification, as Jaguar, Volkswagen and Porsche are all pushing toward the new powertrain technology. Unlike Maserati, some of these brands are going all-in on electric cars. Volkswagen will release its last new internal combustion engine in 2026. Volvo's Polestar brand will only have pure EVs after the Polestar 1 sports car.

Maserati surprises Manhattan with Centennial edition GranTurismo

The GranTurismo may be getting a little long in the proverbial tooth, but it hasn't quite been a century just yet. It has, however, been a hundred years since Maserati was originally founded, and to celebrate that milestone, the Modenese automaker has rolled in to the New York Auto Show this year with a pair of special editions. Available in either coupe or convertible form, the MC Centennial Editions arrived as a surprise just as the Alfieri concept was a month ago in Geneva, albeit somewhat less revolutionary.
The special editions are differentiated from any other by their paint scheme, special wheels, revamped interior and special badging throughout. Magma red and Inchiostro blue - the colors of the city of Bologna where the company was founded a century ago - are new to the Maserati catalog, and come with a choice of wheel options with special logos at the center. The interior color is specified to complement the exterior with red, white or blue trim and carbon-fiber accents.
Power comes from the same 4.7-liter V8 as the GranTurismo MC Stradale or GranCabrio Sport, driving 454 horsepower to the rear wheels through a six-speed automatic transmission. That's said to be enough to propel either coupe or convertible to a top speed of 185 miles per hour, and comes coupled with Brembo brakes and MC sport suspension. Deliveries commence in July, but you can scope it out here in the gallery of live images from the show floor above, the galleries of stock images below and the press release below that.