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One-off Maserati GranTurismo models celebrate the brand's past and future

The new Maserati GranTurismo is headed to the 2023 Milan Design Week to show off some of the different outfits it can wear. The Italian company's Fuoriserie department, which handles one- and few-off requests from customers, prepared a pair of one-of-a-kind coupes. Maserati calls the Design Week-bound models GranTurismo One Off Prisma and GranTurismo One Off Luce, respectively. "Prisma" means "Prism" in Italian (coincidentally, the name also appeared on a three-box version of the original Lancia Delta) while "luce" translates to "light" (as in, what the sun emits, not how you'd describe a Mazda MX-5 Miata). Both will be difficult to miss if you're walking around the show floor. Designed as a celebration of Maserati's past, present, and future, the Prisma is painted in no less than 14 different colors. Two of those colors look to the future, according to the carmaker, while the remaining 12 are colors that were offered on the GranTurismo's predecessors. Amaranto — a purple-ish color — was available on the 1947 A6 1500, and Oro Longchamps was offered on the 1973 Khamsin. Once the colors were applied to the body, over 8,500 letters that spell the name of historic Maserati models were applied by hand to create a second layer. At the other end of the spectrum, the Luce (shown above) represents Maserati's future. It's not as colorful as the Prisma but it's equally eye-catching: it features a mirror-like finish, a laser-etched pattern, and a color that the company describes as being "almost absent." We're told that this treatment makes the contours of the car blend into their surroundings, though so far we've only seen a sketch of the car — it likely looks quite a bit different when you're standing in front of it. Maserati used a recycled type of nylon called EcoNyl throughout the interior. Maserati hasn't announced what the future holds for the two design studies. They might join the company's collection, or they could end up in a lucky collector's garage. As for the regular-production model, it's scheduled to reach showrooms across the nation this month with a twin-turbocharged, 3.0-liter V6 and a base price set at about $174,000. The next-generation GranCabrio convertible isn't far behind. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Autocar compares new Maserati Quattroporte to Jaguar XJ

Autocar's Steve Sutcliffe took the 2014 Maserati Quattroporte on a spin along snowy mountain roads to test it for a specific brief: as a limousine for the chauffeured class. It's sporting credentials are impressive: Twin-turbocharged 3.8-liter V8, 532 horsepower, 475 pound-feet of torque in casual circumstances that rises to 532 lb-ft in overboost, a 0-to-60 mile-per-hour sprint of 4.7 seconds and a top speed of 191 mph.
However, citing Maserati's desire to not just increase its sales to 50,000-per-annum by 2015, but to sell many more of its cars in China, Sutcliffe wanted to find out if the livery side of the Quattroporte could match its sport sedan side. So after taking the pilot's seat and trying out the sport settings, Sutcliffe hops in back to test out the CEO's seat.
Then he compares the Quattroporte against the long-wheelbase Jaguar XJ with its supercharged V8, a sedan that's 15,000 pounds less expensive than the Maserati. It doesn't take long for him to find that one of them is a clear winner when it comes to transporting VIPs. To find out which one, enjoy the video below.