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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati GT2 turns the MC20 into a real race car

Maserati previewed a racing version of the MC20 super car last year, and now it's finally showing the real thing. The car has dropped the MC20 name altogether, becoming just the Maserati GT2. That's a bit odd, considering it's still an MC20 at its core, but regardless, the race car is still pretty sweet. Significant exterior changes have been made to become a GT2 race car. Vents, louvres and intakes are all over and much larger. It's all in service of increased downforce, as well as increased cooling. And besides adding more holes, the GT2 features a flat undercarriage, bigger diffuser and a giant adjustable rear wing. The carbon fiber chassis is the same as the MC20, and it continues to use double-wishbone suspension front and rear. But geometry has been updated, and it uses unique shocks, springs and anti-roll bars. And of course, they're all adjustable. Stopping power is provided by six-piston front calipers, four-piston rears, and ventilated steel rotors. The engine is also pretty much what you would expect in a regular MC20, and Maserati even quotes the same 621 horsepower and 538 pound-feet of torque. But the output of the twin-turbo Nettuno V6 can be adjusted based on balance of performance needs for races. It also is capable of greater overall boost pressure and reduced back pressure in the opened-up exhaust. It does ditch the eight-speed automatic in favor of a six-speed sequential manual transmission, plus a competition-ready limited-slip differential. The interior is expectedly gutted. In place of the more luxurious MC20 cockpit, the GT2 gets race-spec seats, a multifunction steering wheel and control stack and a screen for instruments. It also has a roll cage and six-point racing harness. While many niceties are gone, the GT2 does still have air conditioning. Maserati will be offering the GT2 to professional racing teams for regular competition and private owners for track and occasional racing use. The company expects the car to start appearing in the Fanatec GT2 European Series this year, with full-year competition starting next year. Related Video:

Rich kid uses puppy to polish Maserati as Internet howls

Update: The original Instagram video appears to have been removed, but the video can still be viewed at this link. One of the Rich Kids of Instagram may never attempt to perform manual labor again after the 2-3 seconds she spent using a puppy to "polish" a rare Maserati. She cast it as a joke, but the Internet wasn't laughing. Instagram user m666ya, who is said to be a young, beautiful, wealthy collector of supercars in London - or, she at least has enough access to photograph them and occasionally show herself behind the wheel of one - posted this clip of an extremely cute puppy detailing a limited-edition Maserati MC12, which sells for $1.5 million or $2 million (depending on who's doing the telling). It got picked up on the Rich Kids account two days ago: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Maltese puppy is compliant and seems, well, maybe not in distress but probably not having the time of its life, either. And m66ya or whoever is doing the buffing keeps it exceedingly brief. Some of the reaction has been predictable. The New York Post tabloid called her "barking mad." And social-media reactions to the post were similar: "Not funny." "Animal abuse." "Disgusting." "This is just wrong." "Shame on you." "This is actually sickening." "Money can't buy you class and in your case, values." "Dogs are so loyal and only want to love and please their owner. You do not deserve any devotion of love from this innocent puppy." "Psychologists will tell you, simple abuse of animals often leads to abuse of humans in later life. Seek some help now." A few commenters defend the clip and suggest people lighten up. Some doubled down on the joke: "It's better to use a cat so you can hear your engine purr." A blogger joked you'd never actually use a dog to polish a $2 million car because dirt in its hair could scratch the paint. And one young philosopher of Instagram, whose spelling is too poor to quote him directly, makes the fair point that perhaps some people are less angry about the dog than they are jealous that these ne'er-do-wells are rich. A spokeswoman for the Royal Society for the Prevention of Cruelty to Animals said: "We can understand why people are concerned about this video.