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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Driving the Maserati MC20 and BMW i7 | Autoblog Podcast #802

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer. They're amped up about the BMW i7 and Maserati MC 20 they've all been driving. They also opine about the BMW M3 CS and 2024 Ford Mustang. The Japan Mobility Show (formerly Tokyo Motor Show) is coming up, and there have been some interesting reveals and teasers, including the Nissan Hyper Urban and Hyper Adventure concepts, some neat kei car concepts from Daihatsu, a Miata-inspired EV concept from Mazda and an electric sports coupe concept from Subaru. Finally, they discuss the wild situation surround last weekend's Formula 1 Qatar Grand Prix. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #802 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 BMW i7 2023 Maserati MC20 2024 BMW M3 CS 2024 Ford Mustang GT Japan Mobility Show preview Nissan Hyper Urban and Hyper Adventure concepts Daihatsu kei car concepts Possible next-gen Mazda Miata Subaru electric sports car Formula 1 Qatar Grand Prix recap Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Motorsports Podcasts Tokyo Motor Show BMW Ford Maserati Mazda Nissan Subaru

Maserati Grecale announced as new compact crossover set to debut next year

Maserati is on a roll right now, and the Italian brand has just teased another new model: Grecale. Judging by the silhouette (and the information Maserati provided), it’s a smaller SUV than the Levante. Think Porsche Macan or BMW X3 size. Its stubby nose, small body and short overhangs all make it appear much smaller. The name “Grecale” is derived from the name for the north-east wind from the Mediterranean Sea. It seems Â…. fine. It sounds a lot better if you say it with Italian pronunciation, as opposed to an American gre-kale. Naming the Grecale after a wind is normal for Maserati. The Mistral, Ghibli, Levante, Bora, Merak and Khamsin are all named after famous winds, too. One final detail Maserati provided is the most telling of all, though. ItÂ’ll be built at FCAÂ’s Cassino, Italy, plant, which is the current home of Giulia and Stelvio production. The takeaway here is that itÂ’ll be a Stelvio-based crossover riding on the Giorgio platform. From a performance standpoint, that is fantastic. The Stelvio Quadrifoglio is one of the best-driving crossovers in the world, and a Maserati version of this car sounds like a recipe for success. WeÂ’re not sure how much the two will share at this stage, but now that Maserati has a firecracker of a V6 with the Nettuno, it can use its own engine for propulsion. Maserati claims the “Grecale is destined to play a leading role for the brand,” so weÂ’re expecting to be impressed when it debuts. ThereÂ’s more than just the Grecale to look at here, though. Maserati also flashed a silhouette of the next Gran Turismo that is coming in 2021. Most of it is left to our imagination, but weÂ’re happy to see Maserati is revamping its whole lineup. The Grecale is truly the big news of the day, especially since crossovers continue to be a seriously hot commodity. Watch out for a debut next year sometime. Related Video: