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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati Alfieri Concept draws from the brand's past, looks to its future

We may be just as (if not more) used to the idea of Maserati making four-door passenger cars as we are of Porsche or Aston Martin doing the same, but the Trident marque is no less routed in producing sports cars than its German and British rivals. The trouble is that, now seven years on the market, the GranTurismo is Maserati's only two-door model, and it's growing a little long in the tooth to serve as the brand's halo car. Especially when it starts looking back at its history on the occasion of its 100th anniversary. So to mark the milestone, and reconnect with its more sporting past, Maserati has rolled in to Geneva with the concept car you see here.
It's called the Alfieri, and we've been anticipating its unveiling since (if not long before) rumors surfaced last week of its impending arrival, followed by confirmation from the manufacturer and the leaked images we brought you mere hours ago. But now it's been unveiled in the metal.
The Alfieri's wheelbase is 9.5 shorter than the GranTurismo, but packs the same 4.7-liter naturally-aspirated V8.

The Maserati Bora turns 50. It was 'the thinking man's exotic'

The Maserati Bora made its debut at the Geneva Motor Show in March 1971, meaning the V8-powered supercar from Modena has just turned 50 years old. It arrived at a time when the Italian sports car manufacturers were undergoing a paradigm shift to the mid-engined layout that defines the modern supercar. The Bora (not to be confused with the VW sedan we knew as the fourth-generation Jetta) was named after a winter wind that blows from the Alps to the Adriatic Sea. Though it holds the distinction of being the first Maserati to employ the mid-engine configuration, it was a bit of a latecomer, following on the heels of Lamborghini's 1966 Miura, De Tomaso's 1964 Vallelunga and Ferrari's 1967 Dino 206 GT. However, it was a dramatic departure from the curvaceous designs of the 1960s. Skinned in an avant-garde wedge penned by legendary designer Giorgetto Giugiaro of Italdesign, the Bora was like a concept car come to life. Its most distinguishing characteristic, the unpainted A-pillars and roof, were polished stainless steel, a preview of Giugiaro's DeLorean that would not arrive for another decade. Any resemblance to De Tomaso's Mangusta was probably a coincidence (or the fact that it too was a Giugiaro design). The Bora's massive rear glass area showed off its aluminum twin-cam V8, nestled in a racecar-like steel-tube subframe. Motors came as either a high-revving 4.7-liter unit good for 310 horsepower and 325 pound-feet, or a torquier 4.9-liter producing 320 hp and 355 lb-ft. Delivered through a smooth-shifting ZF five-speed, it carried the car from 0-60 in a reported 6.6 seconds, and onward to a top speed of 174 mph. The Bora modernized Maserati, offering a four-wheel independent suspension for the first time behind the Trident badge. The Bora was considered more liveable than a Countach, thanks to features like double-paned glass between the cabin and engine compartment, a carpeted engine cover, and adjustable pedal box. Though overshadowed by its contemporaries from Maranello and Sant'Agata Bolognese, the Bora was considered the thinking man's exotic. As evidence of its decidedly un-basic following it was even cited in 1984's The Adventures of Buckaroo Banzai Across the 8th Dimension, describing the evil Dr. Emilio Lizardo's escape from imprisonment: "Last night he kills a guard, breaks out of Trenton Home for the Criminally Insane. Ten minutes later, he cops a Maserati Bora.