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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Check out the Maserati Levante's not-finished interior

Maserati continues to develop the Levante luxury crossover years after previewing it as the Kubang concept, but new spy shots give us the best look yet at the interior of this long-awaited CUV. Our spies think we could finally see the production version as soon as the Geneva Motor Show in March. Look past the giant computer screen, keyboard, and rat's nest of wires to get an idea of what Maserati has in store for the Levante's wealthy occupants. The company fits the luxury crossover with thickly bolstered leather seats to hold front passengers tight, and the driver grips a three-spoke steering wheel. A piece of cloth partially covers the infotainment system, but its position echoes the one on the Ghibli. A wood-trimmed center console features several buttons, including a large control dial. This Levante's exterior camouflage and cladding hide a lot, but it's clear that the design sticks fairly close to last year's patent drawings. The big hump on the roof also can't hide the coupe-like arch that leads to the rear hatch. Maserati's crossover uses a tweaked version of the platform from the Ghibli and Quattroporte and likely shares their turbocharged V6 and V8 engines, too. The Italian company has high hopes that the Levante's mix of luxury and performance appeals to customers in the booming CUV segment because a success could turn around the brand's flagging sales. However, the vehicle needs to compete in a rapidly crowding market of high-priced entries that would soon include models like the Bentley Benayga, Lamborghini Urus, and Aston Martin DBX. Related Video:

Maserati special editions celebrate the end of the V8 at Goodwood

The Goodwood Festival of Speed is ready to cheer anything with pretensions to velocity, equally respectful to new hooligans trying to seize the day and veterans that have had theirs. Maserati's brought both to the 'sceptered isle, sometimes demonstrated in the same body. The house of the trident will start shutting down V8 production next year, bringing an end to 64 years of eight-cylinder Maseratis going back to the 5000 GT of 1959. The Ghibli 334 Ultima and Levante V8 Ultima special editions commemorate the sunset, both powered by the departing twin-turbo 3.8-liter V8 making 572 horsepower and 538 pound-feet of torque. The sedan gets the "334" designation of its top speed in kilometers per hour, known as 206.3 mph in non-metric lands. That's three miles per hour more than the Ghibli Trofeo's top speed as shown on Maserati's retail U.S. site. Performance and aero updates include a new carbon fiber spoiler, special tires made from a new compound, and 21-inch Orione wheels. The sprint to 62 miles per hour drops from 4.3 seconds to 3.9. The automaker calls this car the "current fastest internal combustion engine sedan in the world," and it's going to climb the Goodwood hill. Each special edition gets 103 examples. Maserati hasn't discussed regional allotments nor how to make a reservation. The rest of the Italian showcase in Lord March's back yard revolves around the new. The GrandTurismo Trofeo with a Nettuno V6 will be there, the 542-hp V6 stepping further out of the shadow of the V8. The battery-electric GranTurismo Folgore takes a bow as well, as does the Grecale Folgore. Artsy types will want a look at the GranTurismo Prisma, a one-off based on the Nettuno-powered GranTurismo Trofeo. Revealed a few months ago, this tips a cap to 75 years of the automaker. Artists hand-painted the body with 14 colors that nod to classic Maserati hues, then hand-painted the names of classic models like the Indy, Mistral, and Amaranto, applying more than 8,500 individual characters. Finally, a GranTurismo Folgore and an MC20 Cielo will join the Ghilbli 334 Ultima making a run up the hill. The MC20 Cielo is returning for a second run after a debut jaunt last year.