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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Slow Chinese market delays Maserati and Alfa Romeo models

We already told you that Alfa Romeo was delaying the Giulia sedan and an unnamed CUV, but now things are getting worse. According to Bloomberg, Maserati has delayed the Alfieri sports car. And it's all China's fault. The faltering Chinese domestic market, which is experiencing its slowest period of growth in nearly three decades, is forcing Fiat Chrysler to rethink its plans for its Italian models, Bloomberg reports. Rather than going for models that would likely be popular in China, including the Alfa CUV and a larger sedan, the company will shift its focus and bring out updated MiTo and Giulietta hatchbacks, both of which would play better in Europe, an unnamed source within FCA told Bloomberg. This news is notable because it shows that FCA boss Sergio Marchionne's ambitious product transformation is not progressing as smoothly as planned. In the MiTo's case, the company is willing to go back on its original strategy. The subcompact hatch wasn't supposed to survive beyond 2016, but Bloomberg is reporting an update is due by the middle of next year. As for Maserati, well, there's not much to say. The Alfieri was supposed to go on sale next year, and now it's not. There's no word on how (or even if) Maserati's priorities will shift to another vehicle, or if this is simply a matter of money being distributed away from one of FCA's brands and toward another. Related Video: News Source: BloombergImage Credit: Andy Wong / AP Alfa Romeo Maserati Sergio Marchionne FCA alfa romeo giulia alfa romeo mito alfa romeo giulietta maserati alfieri

Maserati teases us with its MC20 testing in the snow

It may be feeling spring-like here in parts of the United States, but there was still plenty of snowpack in Livigno, Italy, when Maserati took its forthcoming MC20 supercar out for a photo session during some cold-weather testing at Ghiacciodromo Livigno.  "During its cold-weather mission, the super sports car was tested to evaluate engine cold starting, the low-temperature performance of its elastic components and the car’s handling on cold and low-grip asphalt surfaces," said the accompanying release. "The test is also performed to verify correct functioning of the Climate Control System in cold conditions; tests were also conducted on the battery, suspensions and brakes." Just reading that, you'd think their trip was all business. Indeed, this is the latest stop on the MC20's worldwide durability testing tour, but from the playful scenes we see here, it's pretty obvious that the engineers had their share of fun giving the MC20's suspension and powertrain a workout in the low-grip environment.  2022 Maserati MC20 winter testing View 5 Photos The MC20 is a mid-engined, 621-horsepower, mid-engine super-coupe that was built with the race track in mind. Power comes from a new V6 that is the first in the company's new "Nettuno" (Neptune) engine series. The twin-turbocharged mill produces 210 horsepower/liter, making it one of the most power-dense engines in the world. It was designed, developed, and produced in-house by Maserati's engineers despite sharing some of its fundamental design with other performance engines in its corporate family.  Maserati has only unveiled the street-legal variant of the MC20 seen here so far, but we expect it won't be long before we hear more about its competition aspirations.