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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati will field a Formula E team in 2023

Some Italian flair is coming to the Formula E grid. Maserati plans to field a team in the electric motor racing series in 2023, becoming the first brand from the country to do so. The automaker is returning to single-seater competition for the first time in more than six decades. Maserati ran a successful Formula 1 team in the 1950s and its two-seater MC12 took 14 titles in the FIA GT sports car series between 2004 and 2010. Maserati plans to take what it learns on Formula E tracks and feed that back into its Folgore EV lineup. “Beyond this piece of history, Maserati Formula E will be our technological laboratory to accelerate the development of high-efficiency electrified powertrains and intelligent software for our road sports cars," Stellantis Motorsport senior VP Jean-Marc Finot said. The automaker will enter Formula E as the series shifts to the Gen3 car, its lightest and fastest vehicle to date. Formula E and the Federation Internationale de l'Automobile (FIA) said the Gen3 will be the planet's most efficient race car. They claim the EV will produce at least 40 percent of energy used in a race via regenerative braking.  

Alfa Romeo to gun for Jag F-Type with 6C

It has taken Alfa Romeo years of promises to finally, truly return to the US with the 4C sports coupe and its initial 86-dealer network. We already know that the sporty Italian brand has more models on the way in near future, with a midsize sedan, crossovers and more headed our way according to the company's five-year plan. Now, the latest rumor from an unnamed source speaking to Auto Express, claims that Alfa has another, more powerful sports car on the slate to take on an even higher rung of performance vehicles, cars like the Jaguar F-Type. The so-called Alfa Romeo 6C would launch as a coupe with the twin-turbocharged V6 engine from Maserati Ghibli (which makes 404 horsepower in that application) and a convertible would join the lineup later. The Alfa's platform would come directly from the Maserati Alfieri, which is supposed to launch in 2016. In terms of styling, the insider describes the new coupe as closer to the earlier 8C Competizione than the 4C. That suggests a front-engine, rear-wheel drive layout, plenty of gorgeous curves and the brand's long-lived shield grille flanked by LED headlights up front. Auto Express' source claims a 2017 launch date for the new range, and that could fit in Alfa's already-announced product plan. In its five-year forecast, the company said a specialty car would join the ranks from 2016-2018. At the time, we assumed this would be the sibling to the next-gen Mazda MX-5 Miata. However, the Italian end of the project was more recently reported to be in doubt, with thoughts that the codeveloped model may end up wearing a Fiat badge. The 6C could be an interesting alternative if the project comes to fruition. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 43 Photos News Source: Auto ExpressImage Credit: Copyright 2014 Seyth Miersma / AOL Design/Style Rumormill Alfa Romeo Maserati Coupe Performance