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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

2018 Maserati Ghibli gets new lights and grille

It's been nearly four years since Maserati introduced the 2014 Ghibli, and it's soldiered on largely unchanged. Finally, Maserati is prepping a respectable facelift front and rear. The changes seem to be concentrated on headlights and grilles. The lights now appear to have a chrome or aluminum highlight that curves upward, dividing the LED running lights from the rest of the lighting. This is a distinct difference from the current highlight that curves downward. Also, the grille now looks to have a more rounded shape, closer to the oval grilles of early- and mid-2000s Maseratis. The lower grille also seems to have smaller inlets at each corner. At the back, the rear bumper has clearly been reworked. Unfortunately, the giant black diaper covering it reveals absolutely nothing. Aside from these changes, the rest of the new Ghibli looks the same. Because this is clearly a mid-cycle refresh, we expect to see the car fully revealed by the end of the year, with vehicles hitting the lots early next year. Related Video:

Ferrari to stop supplying Maserati with its engines

The Ferrari Q1 earnings call was full of information, and perhaps the biggest revelation was that Ferrari is going to stop supplying engines to Maserati. CEO Louis Camilleri broke the news, and The Motley Fool posted a transcript of the whole call online. "Eventually, we will no longer supply engines to Maserati, which actually from our perspective is actually a good thing, both from a margin perspective, but also the fact that we can transfer a lot of the labor that's been focused on the engines to the car side of the business," Camilleri says. Maserati has used Ferrari engines (arguably, one of the most compelling reasons to buy a Maserati) in its vehicles since 2002, a little while after Fiat passed Maserati off to the prancing horse. The partnership continued as both Ferrari and Maserati were under the same house at FCA. Then when Ferrari was spun off from FCA in 2015, they kept the supply steady to Maserati. Those engines include a 3.8-liter twin-turbo V8, 3.0-liter twin-turbo V6 and a 4.7-liter naturally aspirated V8. Camilleri said Ferrari will officially stop in 2021 or 2022, with no intention of supplying anybody with engines beyond that. Of course, this leaves Maserati high and dry with no engines for its growing lineup. Maserati will have to reach into the FCA parts bin, find a new outside supplier or develop its own engines. Battery electric sounds out of the question. As of now, there doesn't appear to be a clear plan going forward. We've reached out to Maserati to see if they have any comment on the situation as it stands.