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Dealer sues Maserati for fabricating sales numbers

A Maserati dealer with stores in New York, New Jersey, and Florida is suing Maserati North America for allegedly requesting that they inflate sales or receive lower incentives. The plaintiff in this case refused to participate and claims that it unfairly lost profits as a result, according to Automotive News. The lawsuit hinges on a request from FCA that its dealers move vehicles into their test-drive fleet, a practice called punching them. Most stores keep at least one example of each model in their demonstrator fleet. While they don't immediately go to a customer, a punched vehicle appears as a sale for an automaker at the end of the month. This case alleges that Maserati North America told its dealers in September 2014 to punch 2015 Ghiblis, even though the sedans hadn't been delivered yet. As a result, the Italian automaker was able to post an additional 105 sales for the month. Furthermore, the stores purportedly received additional bonuses when they later sold these models to customers, and there was possibly another request to claim vehicles as demonstrators in December 2014, Automotive News reports. Amid rapidly growing global demand, Maserati increased Ghibli and Quattroporte production to 900 cars per week in mid-2014. However, the company had to reverse course in 2015 and cut back shifts at its Grugliasco factory. The launch of the upcoming Levante crossover is expected to bring another boost.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati Levante Launch Edition debuts with pretty matte blue paint

Maserati has some small fish news today for the Geneva Motor Show: It plans to introduce a Levante Trofeo Launch Edition and ultimately sell 100 across the globe to kick off sales of the high-performance crossover. We're mostly taken by the Blu Emozione matte paint on the one shown here. Carbon fiber inserts on the bumpers, side skirts and hood make up the exterior changes for the Launch Edition. If you don't opt for the purplish blue (but why wouldn't you?), then Giallo Modenese and Rosso Magma are also on the table. For the less Italian inclined, that means yellow and red. Only 22-inch wheels will be fitted to the Launch Edition, with the choice being either a glossy or matte finish. Brake calipers are then painted in blue, yellow, red or silver. We'd have to recommend the blue calipers to go with the blue paint. Unique interior elements include a special, full-grain black leather. The Trofeo logo is embroidered on the headrests, and there's color-contrasting stitching throughout. The stitching's color corresponds to the exterior paint color you chose. The Trofeo is the hottest version in the Levante lineup, fitted with the 3.8-liter twin-turbo V8 assembled by Ferrari in Maranello — note, the V8 is Ferrari-derived but not identical to the V8 out of the 488. We drove it awhile back and found it to be more than enticing as a performance SUV. Pricing for the Launch Edition is not currently available, but a normal Trofeo starts at $171,475. Related video: