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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati gives us our best look yet at its Grecale small crossover

Maserati's second SUV, the Grecale, is nearly ready to make its debut. The company took advantage of a visit by Stellantis boss Carlos Tavares to release some of the most revealing photos of the model we've seen to date. While the Porsche Macan-fighting soft-roader remains fully draped in camouflage, we see enough of its front end to tell there's a wide, low-mounted grille with vertical slats and almond-shaped headlights located higher on the fascia. We'll hold our judgment until the Grecale is unveiled, but we're starting to see what Klaus Busse, the head of Maserati's design department, meant when he told Autoblog the MC20 would have big influence on future models. Viewed from the side, even with Tavares standing in the frame, it's clear that the Grecale's proportions were drawn with more of an emphasis on sport than on utility. Its front end is relatively long, its dash-to-axle ratio hints at the rear-wheel-drive platform underneath, and its roofline has more slope than the average kid-and-dog-hauling Ikea warrior. Earlier spy shots taken near Maserati's headquarters suggest the rear end wears horizontal LED lights. Unverified rumors claim the Grecale rides on an evolution of the Giorgio platform that Alfa Romeo's Stelvio (one of the better-handling crossovers on the market) and Giulia models are built on. Some reports warned the architecture would be phased out, but Alfa Romeo CEO Jean-Philippe Imparato suggested they're not accurate. If the Grecale is indeed Giorgio-based, it will likely come standard with rear-wheel-drive, and it will be offered with all-wheel-drive at an extra cost. Engine options remain unconfirmed; four- and six-cylinders can easily fit in Giorgio-based cars. Maserati will finish fine-tuning the Grecale in the summer of 2021, and it will present the model before the end of the year. When it lands, the Grecale will slot beneath the Levante as a taller alternative to the Ghibli. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.