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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2019 Maserati Levante Trofeo Drivers' Notes Review | A mixed bag

The first thing you need to know about the 2019 Maserati Levante Trofeo is that it's the most powerful vehicle Maserati currently makes, outgunning models like the GranTurismo and Quattroporte GTS by a good margin. In fact, the only production Maserati more powerful than the Levante Trofeo was the V12-powered MC12 Versione Corse. The Trofeo's 3.8-liter twin-turbo V8 is built by Ferrari and shares more than a little with that company's current crop of V8 engines. The biggest difference is that this engine uses a cross-plane crankshaft in place of Ferrari's flat-plane crank as well as a wet sump oiling system. The Trofeo hits 60 mph in just 3.7 seconds on its way to a top speed of 187 mph. The styling is more aggressive than the already bold Levante GTS thanks to 22-inch wheels, carbon fiber trim and a new hood with vents to help cool the engine. Inside the cabin, nearly every surface is covered with leather and carbon fiber. Now, all this comes at a cost. The Levante Trofeo starts at $169,980, $39,000 more than a Levante GTS and more than twice as much as a base model. You're mostly paying for performance and styling since most of the features on our tester like the upgraded leather upholstery and four-zone climate control can be found on lesser Levantes. Editor-in-Chief Greg Migliore: Ferrari is ending its deal to supply engines to Maserati. That's a shame — for Maserati. The 3.8-liter twin-turbo V8 in the Levante Trofeo is a riot, and it gives this golden-retriever-hauling crossover the feel of a true Italian sports car. You might know this engine from the Ferrari Portofino. It's lightly modified and built on the same line in Maranello, Italy. Mash the gas and this thing emits a growl that grows more guttural as the revs build. It sounds pretty good at 3,000 to 4,000 rpm, which is about all you can sensibly summon in the suburbs. I've driven the twin-turbo V6, which is also solid and also supplied by Ferrari, but trust me, you want the V8. The rest of the Levante is attractive, though it's not the most practical thing around. I was able to get a rear-facing car seat in the back, and my toddler certainly enjoyed his first ride in a Maserati. Other thoughts: I like the elevated ride height, toothy grille and curvy fenders. The Levante is a compelling option in this expensive segment designed for Rich Uncle Pennybags. If that's you, don't scrimp with six cylinders. Go with the V8.