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Maserati offers peek into Alfieri concept's design

This year marks Maserati's hundredth anniversary, which means we'll be spending the rest of 2014 talking about all the company's planned celebrations. The Alfieri Concept, shown at the 2014 Geneva Motor Show, though, is quite possibly the most noteworthy part of the brand's centennial.
Named after one of the company's founder, Alfieri Maserati, the coupe is a striking piece of design, although it did manage to fall short of earning a spot on our editors' choice list for the Geneva show (we blame this more on the number of exciting products at the show rather than any shortcoming of the showcar).
In this video, Maserati Centro Stile designers take us through the process of penning the Alfieri, from the car it was inspired by, on to the actual process of designing the car. Fans of automotive design won't want to miss this video. Take a look below.

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We're set to record Autoblog Podcast #329 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.