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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Electric Maserati GranTurismo Folgore will have over 1,200 horsepower

Maserati is in the midst of a renaissance. It released the MC20 in 2020, it's preparing to unveil the Grecale, and it confirmed that its first electric model will be an evolution of the next-generation GranTurismo with over 1,200 horsepower from three individual motors. Speaking during a press conference, company boss Davide Grosso shared official details about the second-generation coupe due out in 2023. The electric model called Folgore in Maserati-speak will offer "way over 1,200 horsepower" from three electric motors linked to what the carmaker calls a "bone" battery pack. We're guessing that means the unit will feature internal structure similar to bone, or be centrally mounted along the transmission tunnel, and not that it will be made with actual bones. Regardless, an 800-volt charging system and Formula E-sourced technology will be on board as well. Maserati also published additional images of the second-generation GranTurismo. It's still covered in camouflage, but we can tell that the front end borrows a handful of styling cues from the MC20 while the overall proportions haven't significantly changed. It's still a big coupe with sporty lines characterized by a long hood and a short decklid. The GranCabrio convertible is scheduled to make a comeback as well. The electric Folgore model will be positioned at the top of the line-up, but it won't be the only version available at launch. Maserati revealed that at least one V6-powered variant will be offered as well, a comment which hints (but doesn't confirm) that there will be no V8. "The market for a gasoline-powered version is still there. It's absolutely still there. What we want to do with Folgore is to give customers a choice: V6, or electric? In five or 10 years we likely wouldn't have developed it, but customers still enjoy these cars today," said Francesco Tonon, the firm's global head of product planning, during a conference call. He stopped short of providing details about the V6, though it's not terribly far-fetched to assume that it will be at least related to the excellent twin-turbocharged Nettuno unit that powers the MC20. Numerous other electric cars will join the Maserati line-up in the coming years, and the firm's full range will run on batteries by 2030. EV variants of the Grecale and the next-generation GranCabrio are scheduled to make their debut in 2023, and they'll be joined by an electric version of the MC20 in 2025.

Maserati MC20 supercar will debut in May then hit the race track

In the mid-2000s, Maserati was at the top of its game and at the top of performance car mountain with the Ferrari Enzo-based MC12. Today, Maserati isn't even in the foothills, let alone at the summit. The company is hoping to regain its credibility and status this year when it releases a new "super sports car" that we now know will be named MC20. We first caught a glimpse of the MC20, which is the spiritual successor to the MC12, in late 2019 via four murky photos of a camouflaged test mule. Judging by those photos, it seems the car will not look like any previous concept or model we've seen, which should help establish Maserati's insistence that 2020 marks the start of a new era for the company. However, test mules often have bodies and shapes that do not represent what the eventual production car will look like (the mid-engine Corvette started as this crazy Holden ute). Although it's alphanumeric, the name MC20 has some depth to it. MC stands for Maserati Corse, and 20 indicates the year 2020. But the MC12 wasn't released in 2012, so what's up? Maserati did this as a nod to its first race car, the Tipo 26, which was produced in 1926. Again, new era, back to its roots, etc.  The MC20 will have an all-new powertrain that has been developed and built by and for Maserati. It is unclear what type of powertrain the vehicle will launch with, but Maserati has confirmed the car will eventually be available as an "electrified version," just like every other Trident from here on out. A Ghibli PHEV is expected to kick things off when it arrives this spring, and we've already heard the sound Maserati's electric vehicles will make. As the MC indicates, Maserati plans to return to racing with the MC20, just as it did with the MC12. Following development in the Innovation Lab we recently featured, the MC20 will be built at the Viale Ciro Menotti plant in Modena, Italy.  The MC20 will debut at the end of May in Modena. More details to come. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.