S, Navigation, Parktronic, Btooth, Moonroof, Wood on 2040-cars

Auto blog

Maserati preparing electric Quattroporte for 2028

Maserati's range will look a lot different in 2030 than it did in 2020. The brand has already confirmed that the Quattroporte and the Levante will both be replaced by electric models, and it told us when we'll see both models while shedding light on the other cars in the pipeline. The final Quattroporte rolled off the Turin, Italy, assembly line in December 2023. The smaller Ghibli and Maserati's V8 engine died at that time as well, and they're not coming back. Instead, the brand will remain without a sedan in its lineup until 2028, when it plans to release an electric follow-up to the Quattroporte. It's too early to provide concrete details about the model, but Maserati released one interesting tidbit of information: While the EV will carry the historic Quattroporte nameplate into the 2030s, it will be closer to the Ghibli in terms of size. When it lands, the next Quattroporte will join a battery-powered SUV described as an E-segment model that sounds a lot like the Levante's electric replacement. Production of the Levante continues, even without a V8 option, and we don't know when the big SUV will retire yet. As of writing, it sounds like both models will be only offered with an electric drivetrain. Until then, Maserati will continue to offer gasoline- and battery-powered versions of the cars in its range. We've seen and driven the GranTurismo Folgore, and the coupe will spawn a convertible called GranCabrio later in 2024 that will also be available with either a 3.0-liter twin-turbocharged V6 or three electric motors. Even the MC20 supercar will be offered with electric power: The Folgore model previewed in 2020 will reach production by the end of 2025. Note that these EVs won't replace the gasoline-burning variants: "We're going to let buyers decide [whether they prefer the V6 or the EV]," Maserati told me. Maserati stresses that all of these electric models will be designed, developed, and manufactured in Italy. It notably invested a significant amount of money into modernizing the research and development center it operates deep within its decades-old headquarters in Modena. Related video:

2022 Maserati Grecale SUV begins prowling the streets of Modena

Maserati has started testing the Grecale, its second SUV, on the streets of Modena, Italy. Aimed directly at the Porsche Macan, the Levante's smaller sibling will take the 107-year old Italian firm into a lucrative new segment. Klaus Busse, the head of Maserati's design department, told Autoblog that the new MC20 coupe points to the direction stylists will take the rest of the range in, and official spy shots give us a better idea of what he meant. It looks like the Grecale's front end is dominated by an oval grille shaped a lot like the MC20's. An image we took at the company's headquarters in the fall of 2020 provides an even clearer view of what the model will look like. Its overall proportions remind us of the Levante's, meaning it's far more sporty than utilitarian — you didn't think Maserati would try to rain on the Ford Bronco's parade, did you? Even several layers of psychedelic camouflage can't mask the shapely quarter panels and the sloping roof line accented by a spoiler.  It's too early to tell what's under the camouflage, let alone what's lurking beneath the sheet metal, but unverified rumors claim the Grecale shares its basic underpinnings with the Alfa Romeo Stelvio, which is widely praised as one of the best-driving SUVs on the market. If the report is accurate, Maserati's next SUV could land with four- and six-cylinders on its palette of available engines. One might be the 3.0-liter Nettuno developed for the MC20. Maserati will take the Grecale on a world tour to put it through its paces in the freezing cold, in triple-digit heat, on challenging race tracks, and even on a few off-road trails. Its official unveiling is scheduled for later in 2021, and series production will start in Cassino, Italy, shortly after. We expect to see it in America as a 2022 model. Related Video: Featured Gallery 2022 Maserati Grecale, official spy shots Maserati SUV Luxury Performance

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.