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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2014 Maserati Quattroporte to get twin-turbo V6

As we wait for the Detroit Auto Show to get our up-close and in-depth look at the redesigned 2014 Maserati Quattroporte, some details are just starting to emerge about the car's powertrain, but nothing is official just yet. Autocar has posted a first drive of the new Quattroporte, finally spilling the beans about what motivates this sporty and luxurious sedan.
We already knew that the 2014 Quattroporte will offer two engines - a V6 and V8 - but what we didn't know is that both engines will get a pair of turbochargers and direct injection. Previously, we speculated that the smaller V6 would be supercharged, but this 3.0-liter V6 will get turbos instead helping it produce an estimated 410 horsepower. As for the larger 3.8-liter V8, this engine is said to produce 530 horsepower (confirming our previous report) to go with 479 pound-feet of torque; performance specs for the V8 include a top speed of 191 miles per hour and a 0-60 mph time of well under five seconds.
All cars will have a ZF eight-speed automatic transmission, and all-wheel drive will be optional allowing for all of the engine power sent to the rear wheel during normal driving and a full 50/50 split between front and rear axles when needed. As we suspected, the 2014 Quattroporte has grown in size to better compete with the Mercedes-Benz S-Class.

Maserati returns to Indianapolis to commemorate historic win

This past weekend was Memorial Day weekend, folks, and you know what that means: racing. There was the Monaco Grand Prix for Formula One fans, and back Stateside there was the Indianapolis 500. You might expect to see a name like Maserati pop up at the former more than the latter, but that wasn't always the case.
These days its all about Dallara chassis powered by Chevy or Honda, but over the course of a century there have been plenty of foreign automakers that have won the Greatest Spectacle in Racing. McLaren won it twice in the 1970s, Mercedes and Peugoet won during the race's pre-WWI infancy, and in between them Boyle Racing won it two years in a row with a Maserati chassis and engine.
The car was the Maserati 8CTF "Boyle Special," and its first win came 75 years ago. So to mark the occasion (as well as Maserati's 100th anniversary), the car was brought back to the Indianapolis Motor Speedway for a revival lap. Unfortunately Wilbur Shaw, who won the Indy 500 three times (twice in the Maserati) and went on to be president of the speedway, died in a plane crash the day before his 52nd birthday in 1954. So in his place fellow three-time winner Johnny Rutherford took the wheel of the 8CTF in front of the gathered crowds.