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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

The new Lotus Evora GT430 Sport is quicker with an automatic

Few automakers exploit platform variants as much as lotus. The company has four models, one of which is essentially a hardtop version of another. The Lotus Evora 400 sits atop the range, and since its debut last year we've seen the Evora 410, Evora 410 GP Edition and the Evora GT430. Today, the British automaker announced the Evora GT430 Sport, essentially a less hardcore but nearly as capable version of the GT430. The two biggest differences are the non-limited availability and the available six-speed automatic transmission. All 60 examples of the GT430 were only available with a manual. Both cars use the same 3.5-liter V6 topped with an Edelbrock supercharger that's good for 430 horsepower. Manual models make 325 lb-ft of torque, while automatic-equipped cars make 332 lb-ft. Despite a 24-pound penalty, the GT430 Sport automatic hits 60 mph in 3.6 seconds, a tenth quicker than the manual. While gearing in the automatic limits top speed to 170 mph, manual models can reach 196 mph. That makes this the fastest road-going Lotus ever. No matter which one you choose, the GT430 comes with Ohlins TTX two-way adjustable dampers, slotted and ventilated brake discs with AP Racing four-piston calipers, a Torsen-type limited slip differential and an adjustable traction control system. The front and rear bumpers, front access panel, roof panel, rear quarter panels and one-piece louvered tailgate and spoiler are all made of carbon fiber. The non-Sport GT430 adds a carbon fiber front splitter, rear wing, louvered wheel arches and a wider set of wheels and tires. The carbon fiber theme continues inside. The seats, door sills and parts of the instrument cluster are all made of the lightweight material. Most of the rest of the interior is trimmed in leather and black Alcantara. At $136,000, the new GT430 Sport undercuts the limited-run model by about $11,000. There's no word on if the car will make it here to the U.S. Hopefully Lotus' new parent company will keep the ball rolling. Related Video:

Maserati marks centenary with 50,000th unit at Grugliasco

Maserati is celebrating its centenary this year, but if that wasn't enough of a milestone, the Trident marque has reached another, completing its 50,000th unit at its plant in Grugliasco. Whether 50,000 seems like a lot or a little depends largely on your perspective. Toyota, for example, sold over three times that many cars in the United States alone just this past month. But for Maserati and the Grugliasco plant, it's an awful lot. The plant was acquired not long ago from the failed Bertone coachbuilding operation to bolster the principal site in Modena. It just kicked off production barely two years ago in January 2013 and handles assembly of the Quattroporte and Ghibli – Maserati's top sellers, but hardly what you'd call "volume models" by any means. The landmark 50,000th vehicle was a Quattroporte S Q4 in dark grey with a red and black interior, bound for the US market that's reaching new sales records for the ambitious Mondenese automaker.