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Maserati Project24 is a custom, limited-edition, track-day special

Maserati joins the parade of limited-run, track-only cars designed to a set of specs instead of a set of established racing regulations. The entry is known by the codename Project24 at the moment, and Maserati says it will build just 62 examples. We don't know the significance of 24 nor of the production run. When the automaker launched the MC20, it said it planned to get return to heritage values founded at Formula 1 and sports car tracks around the world. While we wait on an MC20 developed for FIA GT racing, Project24 will be automaker's second outlet for racing aspirations, the Italians planning on entering Formula E next season. It's possible the Project24 is an offshoot of Maserati's reportedly dead GT3 program for the MC20. In December 2020, Daily Sports Car reported that a GT3 challenger "was said to be under development" when Maserati debuted the MC20, but perhaps due to ramifications of Covid, the circuit version was "shelved for the time being." The automaker hasn't divulged performance targets for the Project24, only a weight target: Below 1,250 kilograms, or 2,756 pounds. If achieved, the racer would be 552 pounds less than Maserati's claimed weight for the MC20. Part of the weight loss comes courtesy of carbon fiber bodywork that's two inches wider than on the MC20, Lexan windows, and making the passenger's seat optional. The gains should be felt everywhere around a track, especially because Project24's 3.0-liter V6 engine sports a larger pair of turbos that boost output by 119 horsepower, to 740 hp. The road car's eight-speed automatic is replaced by a six-speed sequential auto with paddle shifters, from there sending power to the rear wheels through a mechanical limited slip differential instead of the electric LSD in the MC20. Brembo CCMR racing brakes hang off a double wishbone suspension with anti-roll bars front and rear and adjustable dampers, just behind custom, forged 18-spoke center lock wheels on racing slicks. An adjustable front splitter and rear wing fine tune aero performance, on-board air jacks help pit crews put in the best performance.   The cabin offers an adjustable, multifunction carbon fiber steering wheel and pedal box. The wheel contains a digital display working alongside a dash and data acquisition system, but a driving performance optimization display is extra.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati's small two-seater could arrive by 2016

As a following act to the redesigned Quattroporte and the recently unveiled 2014 Maserati Ghibli, Maserati will be releasing a slew of new products in the coming years, including the next-generation GranTurismo, the all-new Levante SUV and a new 911-fighting coupe - possibly called Gran Sport. While all of this information was detailed last year in a leaked product plan document, there were no dates associated with any of the new products. Auto Express is now reporting that the new GranTurismo will be out in 2015 and the new smaller coupe is expected out in 2016.
According to the report, the new coupe will be smaller and sportier than the GranTurismo, and it will feature a mid-engine layout with a platform that isn't shared with the Alfa Romeo 4C. This product onslaught is a part of Maserati's plan to increase sales to 50,000 units globally by 2015.