Maserati Quattroporte Sport Gt 4.2 L Ferrari-built V8 400 Hp on 2040-cars

Auto blog

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Mysterious Maserati test mule could be upcoming Alfa Romeo Giulia

Well well well, what have we here? The truth is that we don't know. It seems to be a Maserati Ghibli, but since that model is already out on the market, we're likely looking at something else. Just what is the question, and the answer likely lies in the wheelbase. While this test mule, spied undergoing cold-weather testing in northern Sweden, is clearly wearing the bodywork (and likely most of the mechanical bits) from the Ghibli, it's riding on a shortened wheelbase. Which tells us this could be one of two things: it's likely to be a test mule either for the upcoming Maserati Alfieri sports car, or for the new Alfa Romeo Giulia. The Alfieri was presented in concept form at the Geneva Motor Show back in March, foreshadowing a new sports car to serve as a halo model in the Maserati lineup. The production version is expected to be smaller and nimbler than the existing GranTurismo and positioned against the likes of the Porsche 911, Jaguar F-Type and Mercedes-AMG GT, to name just a few. The Giulia, meanwhile, is slated to be the first all-new Alfa Romeo since the arrival of the 4C last year and the Italian marque's first mainstream model since the launch of the Giulietta in 2010. The new sedan is expected to go after the likes of the BMW 3 Series and the new Jaguar XE, slotting in below the larger Maserati Ghibli that seeks to challenge the 5 Series and XF. If this is indeed a test mule for the new Alfa sedan, the quad tailpipes would seem, as our spy photographers point out, to indicate it's laying the groundwork for the GTA performance version. One way or another, there's something enticing to be coming soon from Italy, so watch this space.

All the cars of the monster Baillon Collection barn find are headed to auction [w/video]

Automotive barn finds are exciting for the thrill and surprise of the hunt. Of course, you're far more likely to find a rusting Chevy under a tarp, but there's always that chance to scoop up a forgotten Porsche or Shelby for a song. That aspect makes the massive Roger Baillon Collection so bittersweet. There were so many great classics sitting under an open shed in France, but they were there so long that many of them became just bare husks. Ahead of the February 6 auction in Paris, auction house Artcurial has released descriptions and images of the entire 59-car hoard. While the 1961 Ferrari 250 GT SWB California Spider and 1956 Maserati A6G 2000 Gran Sport Berlinetta Frua remain the stars, there are a few surprises among the bunch. The original announcement makes no mention of several modern Ferraris – at least compared to the rest of the collection – among the lots. They include a thoroughly beat 1982 308 GTSi without headlights and portions of the paint gone. There's also a 1988 Mondial Cabriolet that looks good on the outside, but Artcurial says needs a mechanical overhaul. A rather attractive gray 1978 400 GT is in similar condition. Scroll through the gallery above for the names and price estimates for all of the vehicles in the collection. If there's one you're particularly interested in there are even more photos and full descriptions in Artcurial's auction catalog. Also check out the video below to see what some of these classics looked like before they were hauled out of Baillon's lean-to after years of sitting in decrepitude. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Roger Baillon Collection Auction View 59 Photos News Source: Artcurial, Artcurial Briest - Poulain - F. Tajan via YouTube Ferrari Maserati Auctions Classics ferrari 250 retromobile artcurial