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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati GranTurismo Folgore EV shows its shapely sheetmetal

The electric version of the next-generation Maserati GranTurismo is racing towards production. After releasing preliminary specifications, the Italian brand published a batch of photos that show the elegant-looking coupe prowling the streets of Rome, Italy, with very little camouflage. Maserati will lump its upcoming electric models under the Folgore name, a word which means "lightning" in Italian. Its photos suggest that the next GranTurismo will continue to feature the proportions that characterized the original model; the hood is long, the roof line is almost fastback-like, and the trunk is relatively short. These are the styling cues that we expect from a luxury car pelted in the GT segment. Up front, the coupe falls in line with the design language inaugurated by the MC20 and recently seen on the Grecale. The grille is wide and positioned low on the fascia, while the swept-back headlights are mounted higher. We haven't seen the GranTurismo's rear end yet. As we previously reported, Maserati announced that the GranTurismo Folgore will offer over 1,200 horsepower from three electric motors. Figures like the coupe's zero-to-60-mph time and top speed haven't been revealed, but that's a number that should unlock seriously quick acceleration. And, Maserati is committed to letting customers choose whether to go electric. Buyers not interested in getting an EV will have at least one V6-powered version of the GranTurismo to choose from, though here again official details aren't available yet. More details about the Maserati GranTurismo Folgore should emerge in the coming months, and the coupe's unveiling is scheduled for 2023. Looking ahead, the Folgore range will grow with an electric version of the Grecale and replacements for the Quattroporte and the Levante, among other models. On the V6-powered side of the line-up, the mid-engined MC20 will spawn a convertible in the near future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati marks centenary with 50,000th unit at Grugliasco

Maserati is celebrating its centenary this year, but if that wasn't enough of a milestone, the Trident marque has reached another, completing its 50,000th unit at its plant in Grugliasco. Whether 50,000 seems like a lot or a little depends largely on your perspective. Toyota, for example, sold over three times that many cars in the United States alone just this past month. But for Maserati and the Grugliasco plant, it's an awful lot. The plant was acquired not long ago from the failed Bertone coachbuilding operation to bolster the principal site in Modena. It just kicked off production barely two years ago in January 2013 and handles assembly of the Quattroporte and Ghibli – Maserati's top sellers, but hardly what you'd call "volume models" by any means. The landmark 50,000th vehicle was a Quattroporte S Q4 in dark grey with a red and black interior, bound for the US market that's reaching new sales records for the ambitious Mondenese automaker.