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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

2013 Maserati GranTurismo MC Stradale gets its groove, seats back

The Maserati GranTurismo MC Stradale was exclusively a two-seater, but here in Geneva, the big Italian coupe gets its rear thrones back. We don't know if the addition of rear passenger space will help improve sales of this special trim of the aging GT, but it's at the very least an excuse for Maserati to shine a few lights on its gorgeous two-door.
Under that rakish carbon fiber bonnet is the same Ferrari-sourced 4.7-liter V8 we've loved for years now, tuned to 460 horsepower in this application and mated to Maserati's MC Race Shift six-speed automatic transmission. Other updates for the MC Stradale include new 20-inch alloy wheels and a smattering of new materials inside the cabin.
Yes, it feels like we write about some version of the GranTurismo every time we attend the Geneva Motor Show, but this car still tickles our fancy each and every time. Scroll down for the press blast and check out the four-seater for yourself in the high-resolution gallery.

2021 Maserati Quattroporte Trofeo First Drive Review | For the Ferrari faithful

Maserati is fighting hard for relevance right now. Its car lineup is severely dated with both the Quattroporte and Ghibli. The Levante faces more accomplished competition. At least there is hope on the horizon in the form of the Alfa — ahem, Maserati — MC20 mid-engine supercar and high-tech Nettuno engine. Plus, with the Grecale crossover soon to come, there could be brighter days ahead. ThatÂ’s tomorrow, but today we still have the vanguards of the early 2010s. The current flagship, more or less by default, is the big Quattroporte, and Maserati is giving it the Trofeo treatment for 2021 in an effort to bring it back onto our radar. Previous to now, the Trofeo trim was limited to the Levante. In the Quattroporte, the Trofeo formula is similar. It plops in the unbridled version of the Ferrari-sourced 3.8-liter twin-turbo V8 engine — red wrinkle paint and all — making 580 horsepower and 538 pound-feet of torque. It is, without a doubt, the brightest and best part of this car. The most potent version previous to now was the Quattroporte GTS with its 530-horse version of the same Ferrari V8. Very little is done to the exterior to let you know this Quattroporte is the Trofeo apart from the script on the front fenders that are accentuated with red-painted side air ducts. Beyond this, the C-pillarÂ’s Maserati logo gets a red lightning bolt, and more carbon fiber trim is used throughout. It also comes with 21-inch forged aluminum wheels, a glossy black grille finish and the same restyled taillights applied throughout the 2021 Quattroporte lineup. Unlike “look-at-me” performance offerings from Mercedes-AMG or BMW's Alpina, MaseratiÂ’s Trofeo is notably subtle. This not only goes for the Trofeo extras, but the Quattroporte in general. The big trident in the grille announces its presence, but just as it's been from the beginning, the current-generation Quattroporte simply fades into the background in a parking lot. Our test car's beige paint certainly doesn't help. While most prefer their big luxury sedans to be restrained and tasteful, aren't Italian sedans supposed to have a certain degree of excitement and flare?  At least the Trofeo will be recognizable by the sound it makes. Even with a pair of turbochargers attached, the Ferrari engine and exhaust note are unmistakable. Although the V8 is the same basic engine as the Levante Trofeo's, the Quattroporte version gets new turbochargers, stronger internal components and new camshafts and valves.