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Maserati ends GranTurismo production with one-off Zeda model

MODENA, Italy — Maserati celebrated the end of the GranTurismo's 12-year production run by building a one-off example called Zeda, which is the name of the letter Z in the Modenese dialect. The Italian firm unveiled the milestone car in the historic Modena, Italy, factory it's preparing to re-tool for a new addition to its range due out in early 2020. The Zeda is not the last GranTurismo off the production line; Autoblog visited the Modena factory minutes before the car's unveiling and spotted the last dozen or so cars behind it, but a company spokesperson explained all of the unfinished models have already been spoken for. The commemorative coupe is the last GranTurismo that hasn't been sold yet. It stands out from the roughly 40,000 examples made since the model broke cover during the 2007 Geneva Motor Show with an eye-catching paint job that starts with a deep blue applied to the front part of the car and ends with a light satin finish. The rear almost looks like bare metal in person. Edition-specific emblems on the front fenders add a finishing touch to the look.  rg-maserati-granturismo-zeda-2 View 12 Photos There are no changes under the hood. The Zeda is powered by a 4.7-liter V8 engine developed with input from former sister company Ferrari and tuned to deliver 460 horsepower at 7,000 rpm and 383 pound-feet of torque at 4,740 rpm. The eight-cylinder spins the rear wheels via a six-speed automatic transmission that can be left in drive or shifted manually using paddles. Maserati hasn't decided what it will do with the GranTurismo Zeda yet. It might keep the car in its private collection, or it could sell it to a collector. Either way, the coupe will remain a one-of-a-kind example, one that marks the start of a new era for the 105-year old Italian automaker. The plant that currently builds the GranTurismo (and the Alfa Romeo 4C, which is also being phased out) will begin manufacturing a sports car that Maserati will unveil during the 2020 Geneva auto show. It's expected to arrive as a two-seater that will draw inspiration from the Alfieri concept introduced during the 2014 edition of the event. It will be a sharper, more driver-focused model than the GranTurismo, which is a grand tourer by definition. Its rivals will include the Porsche 911 and the Jaguar F-Type.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Maserati releases quartet of videos featuring new Quattroporte

In case you missed it, Maserati has decided to introduce the world to its next Quattroporte well ahead of its official debut at the 2013 Detroit Auto Show in January. As expected, it's beautiful.
Not content to leave well enough alone, the Italian automaker has revealed a series of videos to go along with the six images and press release it had already let loose upon the globe's unsuspecting automotive press.
We're still a bit shaky on the details, but Maserati says the Quattroporte's new engine, assembled by Ferrari in Maranello, will "[establish] new benchmarks for Maserati in terms of power and acceleration." That sounds good to us, though we're not sure if that means 530 horsepower as possibly alluded to by the license plate on the press shots. We also note that the automaker says the car is designed to accept "a wide range of engine architectures," so that rumored supercharged V6 sounds likely.