Blue Maserati Quattroporte on 2040-cars

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2014 Maserati Quattroporte to get twin-turbo V6

As we wait for the Detroit Auto Show to get our up-close and in-depth look at the redesigned 2014 Maserati Quattroporte, some details are just starting to emerge about the car's powertrain, but nothing is official just yet. Autocar has posted a first drive of the new Quattroporte, finally spilling the beans about what motivates this sporty and luxurious sedan.
We already knew that the 2014 Quattroporte will offer two engines - a V6 and V8 - but what we didn't know is that both engines will get a pair of turbochargers and direct injection. Previously, we speculated that the smaller V6 would be supercharged, but this 3.0-liter V6 will get turbos instead helping it produce an estimated 410 horsepower. As for the larger 3.8-liter V8, this engine is said to produce 530 horsepower (confirming our previous report) to go with 479 pound-feet of torque; performance specs for the V8 include a top speed of 191 miles per hour and a 0-60 mph time of well under five seconds.
All cars will have a ZF eight-speed automatic transmission, and all-wheel drive will be optional allowing for all of the engine power sent to the rear wheel during normal driving and a full 50/50 split between front and rear axles when needed. As we suspected, the 2014 Quattroporte has grown in size to better compete with the Mercedes-Benz S-Class.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2018 Maserati Ghibli gets new lights and grille

It's been nearly four years since Maserati introduced the 2014 Ghibli, and it's soldiered on largely unchanged. Finally, Maserati is prepping a respectable facelift front and rear. The changes seem to be concentrated on headlights and grilles. The lights now appear to have a chrome or aluminum highlight that curves upward, dividing the LED running lights from the rest of the lighting. This is a distinct difference from the current highlight that curves downward. Also, the grille now looks to have a more rounded shape, closer to the oval grilles of early- and mid-2000s Maseratis. The lower grille also seems to have smaller inlets at each corner. At the back, the rear bumper has clearly been reworked. Unfortunately, the giant black diaper covering it reveals absolutely nothing. Aside from these changes, the rest of the new Ghibli looks the same. Because this is clearly a mid-cycle refresh, we expect to see the car fully revealed by the end of the year, with vehicles hitting the lots early next year. Related Video: