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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

2025 Maserati Grecale Folgore First Drive: Roughly translated 'electric Maserati SUV'

LECCE, Italy – Maserati believes its customers should decide if and when they go electric. While itÂ’s building up its range of EVs for motorists who think a twin-turbocharged V6 engine is the automotive equivalent of the horseshoe crab – the next-generation Quattroporte and Levante will notably be electric – itÂ’s still developing and selling gasoline-burning cars for those who are less than enthralled by battery technology. It launched the Grecale, its smallest SUV and its most affordable model by a significant margin, in 2022 and initially made it available with either a four- or a six-cylinder engine. ItÂ’s a bet that paid off: Aimed at the Porsche Macan, the Grecale has predictably become the Italian companyÂ’s best-selling model. The range expands later this year with the all-electric 2025 Maserati Grecale Folgore. In Italian, its name means "lightning," so that's fun.  Some carmakers, such as Mercedes-Benz, set their electric and gasoline-burning models apart by lumping the EVs into a sub-brand and giving them a powertrain-specific design. Maserati sees this approach as an avenue thatÂ’s best detoured, so the Folgore doesnÂ’t scream, “Hi, folks, look at me: IÂ’m electric!” It looks pretty much like the piston-powered Grecale with the exception of minor details. That's intentional. “In terms of the shape of the car, we donÂ’t want to change the customerÂ’s perception. Our customers know Maserati as a luxury brand, but weÂ’re also known for Italian design. We donÂ’t want to be generic; we want to be timeless. We donÂ’t want to follow a trend. Our mission is to achieve visual longevity,” Maserati designer Andrea Bruno told me on the sidelines of the Grecale Folgore launch. “These trends move fast. One month, everyone loves it. The month later, everyone has already forgotten it. We need to do something timeless.” Some of the visual changes made to the Folgore help improve driving range by reducing the drag coefficient. Up front, thereÂ’s a redesigned grille with a much smaller open area. Out back, Maserati added a redesigned air diffuser. Copper-colored accents also make the Folgore stand out, and the gasoline-powered modelÂ’s three fender-mounted air intakes are filled in and fitted with LED lights. Rame Folgore, a paint color that changes from gray-ish to brown-ish depending on the light that hits it, is EV-specific as well. It's the color you're seeing in our gallery, above. Other colors are also available.

Maserati surprises Manhattan with Centennial edition GranTurismo

The GranTurismo may be getting a little long in the proverbial tooth, but it hasn't quite been a century just yet. It has, however, been a hundred years since Maserati was originally founded, and to celebrate that milestone, the Modenese automaker has rolled in to the New York Auto Show this year with a pair of special editions. Available in either coupe or convertible form, the MC Centennial Editions arrived as a surprise just as the Alfieri concept was a month ago in Geneva, albeit somewhat less revolutionary.
The special editions are differentiated from any other by their paint scheme, special wheels, revamped interior and special badging throughout. Magma red and Inchiostro blue - the colors of the city of Bologna where the company was founded a century ago - are new to the Maserati catalog, and come with a choice of wheel options with special logos at the center. The interior color is specified to complement the exterior with red, white or blue trim and carbon-fiber accents.
Power comes from the same 4.7-liter V8 as the GranTurismo MC Stradale or GranCabrio Sport, driving 454 horsepower to the rear wheels through a six-speed automatic transmission. That's said to be enough to propel either coupe or convertible to a top speed of 185 miles per hour, and comes coupled with Brembo brakes and MC sport suspension. Deliveries commence in July, but you can scope it out here in the gallery of live images from the show floor above, the galleries of stock images below and the press release below that.