2015 Maserati Quattroporte S Q4 on 2040-cars

Auto blog

Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati Levante could get a V8 to battle the Cayenne Turbo

Maserati's new Levante crossover is based on the platform shared by the Ghibli and Quattroporte sedans. The Quattroporte's top engine is a 523-horsepower, twin-turbo 3.8-liter V8. When asked if that engine would fit in the Levante, a Maserati engineer gave the answer we were hoping to hear almost immediately. "Yes, it fits, and we have a prototype already," said Davide Danesin, the head of Maserati vehicle programs. The Levante will launch with two models, both of which use the 3.0-liter twin-turbo V6 that Ferrari builds for Maserati, but in two different tunes. The first generation of the V6 launched in the Ghibli and Quattroporte. While the V8 is only currently used in the rear-drive Quattroporte GTS, Danesin assures us that packaging the V8 and an all-wheel-drive system works. There is that prototype, after all. The fact that Danesin volunteered that a V8 prototype exists leads us to believe it's being very seriously considered, since manufacturers reluctantly acknowledge that there will even be a future, let alone one that will bring new, as-yet-unannounced products. Maserati officials caution that it may be tough to make a case for such a vehicle, however, as the over-500-hp SUV segment is pretty small, at about 12,000 units per year by their estimates. It's also relatively crowded, with the logical bogeys being the Porsche Cayenne Turbo (520 hp) and Turbo S (570 hp) and the Range Rover Sport SVR (550 hp). None of them will touch the Levante's upcoming American cousin, the Hellcat-powered Jeep Grand Cherokee Trackhawk, but that's cool. View 21 Photos We'd guess that the yay/nay on a V8 Levante will hinge on the overall popularity of the new model as well as the mix of 345-hp Levante versus 424-hp Levante S models once customers start ordering. Which is to say, if you think you'll want a V8 Levante eventually, get out there and buy a few Levante S models when they hit dealers this October. In other Maserati powertrain news, we're told the second-generation V6, which makes 20 more horsepower in its angriest tune and debuts in the Levante, will show up in the Ghibli and Quattroporte "soon." We'd peg that at mid-cycle refresh time, which should be in a year or so. The second-gen V6 gets its extra power from re-profiled camshafts, some redesign work on the heads, and other tweaks, likely in software. Oh, and for more on the first Maserati crossover and that updated engine, watch for our first drive of the twin-turbo V6 Levante very soon.