2014 Maserati Quattroporte on 2040-cars

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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

2020 Maserati Quattroporte S Q4 Drivers' Notes | Lost that loving feeling

The 2020 Maserati Quattroporte is the Italian brand’s flagship sedan. ThereÂ’s only one other Maserati sedan — the Ghibli — but the Quattroporte commands the big bucks with its blend of opulent luxury and performance, all topped off by a Ferrari-sourced engine. We drove the Quattroporte S Q4 in GranLusso trim, which is the less powerful and cheaper partner of the GTS. Since it's the GranLusso, it added silk-and-leather upholstery, heated and cooled seats, a chrome front fascia insert, 20-inch wheels and glossy black brake calipers. An impressive, high-tech 3.0-liter twin-turbocharged V6 engine lurks under the S Q4Â’s hood making 424 horsepower and 428 pound-feet of torque, both respectable numbers for a boosted six-cylinder. ItÂ’s paired with a ZF eight-speed automatic transmission thatÂ’ll send this big sedan from 0-60 mph in just 4.8 seconds. The all-wheel drive system is no slouch. It sends 100% of the power to the rear wheels in most driving conditions, but can quickly send as much as 50% of torque to the front wheels if it detects a loss of grip. It also has a limited-slip rear differential. At about 207 inches in length, thereÂ’s no disguising that the Quattroporte is a large car. ItÂ’s about the same size as a BMW 7 Series, Audi A8 or Mercedes-Benz S-Class sedan. When youÂ’re competing with those names, the standards for excellence tend to be off the charts. Of course, Maserati comes with its own expectations and standards of performance. This carÂ’s electrically-controlled adaptive dampers, Brembo brakes and unique exhaust note go a long way toward enhancing the driving experience, but read on to see what our editors think after spending a week in the driverÂ’s seat. Senior Editor, Green, John Beltz Snyder: Hearing the word “Maserati” evokes something. A sense of exotica and exclusivity, notions of performance and luxury, whiffs of elitism and maybe even envy. When people see a Maserati Quattroporte in person, very little of that happens. People will eye a Bentley, give a thumbs-up to a passing Porsche, and straight-up gawk at the right Jaguar. By contrast, no one seemed to notice this Maserati, be it on the highway or when parked next to them in the parking lot. I canÂ’t blame them. Its design doesnÂ’t really scream, well, anything. Under normal driving, the 3.0-liter V6 under the hood doesnÂ’t either. In Sport mode, though, the twin-turbocharged Ferrari-sourced engine raises its voice in a sonorous growl.

2014 Maserati Quattroporte [w/video]

Vastly Upgraded Italian Speed Sedan Kicks Off Brand Renaissance
The sixth-generation Maserati Quattroporte is big - and not just because it's 6.5 inches longer than before with a wheelbase that stretches 4.3 inches beyond its predecessor. The new Quattroporte is big also because it's a huge deal both for its segment and for Maserati. Just as FoMoCo is finally chucking $1 billion at Lincoln MoCo, so too is Fiat investing 1.2 billion euros ($1.55 billion at the time this writing) in Maser's future hopes of achieving the larger success we all have wished for it. And after a thorough drive over the intensely challenging mountain roads of France's Mediterranean coast, we can't deny that there's finally reason to put some faith in this long overdue investment.
The much-applauded outgoing Quattroporte enjoyed a reputation of being among the very fastest executive sedans of its day, all while delivering the sportiest overall ride and handling, even in base trims. Yet there was constant corporate-level dysfunction that kept all Maseratis from getting important upgrades or receiving much-needed investment support. So, the outgoing Quattroporte has up until now sort of languished nobly, largely resting on the laurels it earned when it launched way back in 2003.