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Maserati ends GranTurismo production with one-off Zeda model

MODENA, Italy — Maserati celebrated the end of the GranTurismo's 12-year production run by building a one-off example called Zeda, which is the name of the letter Z in the Modenese dialect. The Italian firm unveiled the milestone car in the historic Modena, Italy, factory it's preparing to re-tool for a new addition to its range due out in early 2020. The Zeda is not the last GranTurismo off the production line; Autoblog visited the Modena factory minutes before the car's unveiling and spotted the last dozen or so cars behind it, but a company spokesperson explained all of the unfinished models have already been spoken for. The commemorative coupe is the last GranTurismo that hasn't been sold yet. It stands out from the roughly 40,000 examples made since the model broke cover during the 2007 Geneva Motor Show with an eye-catching paint job that starts with a deep blue applied to the front part of the car and ends with a light satin finish. The rear almost looks like bare metal in person. Edition-specific emblems on the front fenders add a finishing touch to the look.  rg-maserati-granturismo-zeda-2 View 12 Photos There are no changes under the hood. The Zeda is powered by a 4.7-liter V8 engine developed with input from former sister company Ferrari and tuned to deliver 460 horsepower at 7,000 rpm and 383 pound-feet of torque at 4,740 rpm. The eight-cylinder spins the rear wheels via a six-speed automatic transmission that can be left in drive or shifted manually using paddles. Maserati hasn't decided what it will do with the GranTurismo Zeda yet. It might keep the car in its private collection, or it could sell it to a collector. Either way, the coupe will remain a one-of-a-kind example, one that marks the start of a new era for the 105-year old Italian automaker. The plant that currently builds the GranTurismo (and the Alfa Romeo 4C, which is also being phased out) will begin manufacturing a sports car that Maserati will unveil during the 2020 Geneva auto show. It's expected to arrive as a two-seater that will draw inspiration from the Alfieri concept introduced during the 2014 edition of the event. It will be a sharper, more driver-focused model than the GranTurismo, which is a grand tourer by definition. Its rivals will include the Porsche 911 and the Jaguar F-Type.

Marchionne: FCA, but not Ferrari, interested in Formula E

It seems like automakers have been clamoring to get on board with Formula E lately. In just the last few weeks a number of manufacturers have either become more directly involved, or otherwise announced entry into the series in coming years. That includes Audi, BMW, Mercedes-Benz and Porsche, with the latter two abandoning other series to join the electric one. Now, FCA CEO Sergio Marchionne says his company might join Formula E as well, according to Motorsport. Previously, Marchionne had toyed with the idea of bringing Ferrari into the Formula E field, but now says that would be unlikely. Instead, he thinks an FCA brand would be a better fit, perhaps Alfa Romeo or Maserati. At the moment, Maserati seems like the best fit, as Marchionne just announced that the brand would electrify its entire lineup after 2019, with each car it sells having either a hybrid or electric powertrain. Fans would probably be excited to see Maserati return to racing, and Formula E would be a good test laboratory for the development of electric propulsion technology. Still, another brand could represent FCA in Formula E, and apply the knowledge learned there to its vehicles, as Marchionne says half of the FCA fleet will be electrified by the end of the company's five-year plan ending in 2022. Marchionne said that while Ferrari won't be directly involved, he doesn't know which FCA brand – Alfa Romeo, Dodge, Chrysler, Fiat, or Maserati – would enter. As interesting as an electric Dodge race car would be, it seems unlikely, especially because of, well, Maserati. We're hoping it's Jeep, though. Related Video: News Source: MotorsportImage Credit: ALBERTO PIZZOLI/AFP/Getty Images Green Alfa Romeo Ferrari Maserati Green Culture Electric Racing Vehicles Sergio Marchionne FCA Formula E

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."