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Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati highlights its racing heritage with MC Edition models

Maserati is slowly renewing ties with its illustrious racing heritage. After returning to the supercar segment with the MC20, which should hit the track sooner or later, it released a competition-inspired version of the Ghibli, the Quattroporte, and the Levante called MC Edition. Fittingly, every MC Edition model starts life with a V8 engine under the hood. Buyers can select two colors called Giallo Corse and Blu Vittoria, respectively, names that mean Racing Yellow and Victory Blue in Italian. Maserati explained that yellow and blue are the colors of Modena, its home town. MC Edition cars also get specific exterior emblems, Piano Black trim, and 21- or 22-inch gloss black wheels depending on the model; the Levante rides on 22s while the sedans ship with 21s. Blue brake calipers add a finishing touch to the look. Inside, every MC Edition receives a sunroof, a Bowers & Wilkins sound system, and the very un-racing-like Driver Assistance package. The interior is just as striking as the exterior: Maserati added black leather upholstery with denim inserts, yellow and blue stitching, plus a number of blue carbon fiber accents on the dashboard, the center console, and the door panels. "MC Edition" is embroidered into the headrests. Nothing suggests that the racing inspiration permeates the powertrain; don't expect to pop the hood and be greeted by Weber carburetors with trumpets. Maserati hasn't published technical specifications, but the only V8 available in the Ghibli is a 3.8-liter twin-turbocharged unit fitted to the Trofeo model and tuned to develop 580 horsepower and 538 pound-feet of torque. The Levante and the Quattroporte are offered with this engine as well. It develops 590 horsepower in the American-spec Levante, though European models settle for the Ghibli's output. Maserati will begin shipping MC Edition cars to customers in Europe, in Asia, and in China in February 2022. Pricing information hasn't been announced yet. And, there's no word yet on whether the special-edition models will be sold in the United States as well. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 Maserati Ghibli, Quattroporte, and Levante MC Edition View 14 Photos Design/Style Maserati SUV Luxury Special and Limited Editions Performance Sedan