2012 Quattroporte S 4.7l, White/white,20-inch Wheels,12k Miles,1.49% Financing on 2040-cars

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Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.