2012 Maserati Quattroporte S on 2040-cars

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Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati teases MC20 Cielo debut for May 25

A while back, Maserati's product roadmap penciled in an MC20 Spider to hit the market this year. In December 2021, the Modena automaker teased frontal views of the droptop supercar wearing camouflage full of fluffy clouds. In a series of Instagram posts over the last week, Maserati posted photos from the point of view of someone with an uninterrupted view skyward — the same kind of view one would experience in a convertible, say. One of the captions was, "You will admire the sky in a new way on Wednesday 25 May." That will be the reveal date for what the automaker is now calling the Maserati MC20 Cielo, with that last word being Italian for "sky." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Since we got no views of the rear of the camouflaged car, we have no idea what design changes we'll see in a little more than a week. Looking closely at the photos of the camouflaged prototype, it's clear there's are temporary panels between behind the B-pillar all the way to the decklid spoiler. An odd feature on the prototype is a trio of ribs running from the A-pillar to the rear of the car, with the middle protrusion looking like a papered-over roof scoop. That seems like a lot of work to hide a form we're already familiar with, and a convertible mechanism we don't expect to hold any surprises, so we'll see what we see on May 25. Maserati's usual Spider formula hasn't traditionally altered a car's underpinnings, so the same carbon fiber monocoque should come bolted to the same 3.0-liter twin-turbocharged V6 making 621 horsepower and 538 pound-feet of torque. The skylight does traditionally jack up the price, so expect to pay more than the coupe's $210,000 MSRP. We figure the model will arrive in showrooms late this year at the earliest, an appearance in the U.S. likely in 2023. After this, we know there's an even more powerful electric version on the way that will be the flagship of the range. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati MC20 supercar plays in the snow

Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.