2012 Maserati Quattroporte S on 2040-cars

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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Uber adds supercar rides in Singapore

Order a ride through Uber and you'll have a choice between what kind of car you want or need: Uber Black for standard fare, Uber X for the lowest cost available, Uber Taxi to order a regular cab, Uber SUV if you need to move more people or even Uber Lux if you want a luxury town car service. But customers in Singapore now have another option: to be picked up in a Lamborghini or Maserati. The pilot program launched in collaboration with Dream Drive will allow customers to be picked up in either a Lamborghini Gallardo Spyder or a Maserati GranTurismo to get around the Southeast Asian city-state. Ordering up the Maser will set customers back 165 Singapore Dollars (equivalent of $120 USD) for the first 15 minutes and 7 SGD ($5.10) for every subsequent minute. The Lambo gets the same per-minute rate but begs a higher 200 SGD ($146) base rate. Uber and Dream Drive were even offering free rides over the weekend to launch the initiative. Those prices make riding around in an Italian exotic pretty pricey, especially since you don't actually get to drive them – just ride shotgun. But then cars are quite expensive to begin with in Singapore, where it costs over half a million in US dollars to get a new Maserati in the first place. News Source: Uber via GTspirit.com Green Lamborghini Maserati Supercars Uber singapore

Maserati MC20 Cabrio is a 621-horsepower Italian hair dryer

Winter is officially here, but Maserati is already looking forward to warmer temperatures and more driving-friendly weather. It released the first official photos of the MC20 Cabrio, which is exactly what it sounds like: a convertible version of the recently-launched MC20 coupe. Maserati likes having fun with the camouflage it uses to cover its pre-production prototypes, it notably dedicated an early MC20 test mule to Stirling Moss, and it designed a cloud-themed wrap specifically for the MC20 Cabrio. Unfortunately, whether it features clouds or swirls, the camouflage does an excellent job of hiding key details and the photos ask more questions than they answer. For example, we know that this is a convertible but there's no word yet on whether it will have a power-folding cloth soft top or if it will be fitted with a removable roof panel. Roof aside, the Cabrio looks nearly identical to the coupe, which isn't a bad thing; we think the MC20 is one of the best-looking cars that Maserati has released, and its exterior design will influence other additions to the company's range, including the Grecale crossover. Both the coupe and the convertible are built around the same carbon fiber monocoque, and we're guessing that there won't be major drivetrain differences between the two body styles. Power for the Cabrio will come from a mid-mounted, 3.0-liter V6 that's twin-turbocharged to develop 621 horsepower and 538 pound-feet of torque. Called Nettuno, it spins the rear wheels via an eight-speed automatic transmission. More details about the Maserati MC20 Cabrio will emerge in the coming months. Sales should start for the 2023 model year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.