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2019 Maserati Ghibli GranLusso S Quick Spin Review | A mixed designer bag

It's been a minute since we've driven the Maserati Ghibli (our first drive was way back in 2013), the twin-turbocharged, V6-powered smaller sedan from the legendary Italian outfit. In the last couple years, rumors have swirled that the Ghibli would donate its platform to the Dodge Charger and its Challenger and 300 siblings. So, in a sense, our time in Southern California in the 2019 Maserati Ghibli GranLusso S was both a preview of FCA's shared rear-drive sedan future as well as a check-in about how the Ghibli is maturing in general. Not that the Ghibli hasn't evolved in the six years since it went on sale. For 2018, Maserati moved to an electrically-assisted steering rack, mostly to enable driver assistance systems with steering intervention. The V6's output has been bumped in the S, to 424 horsepower. The headlights and grille have been updated, too, to compliment the newer and more aggressive Levante. In Los Angeles, at least, the Ghibli doesn't stand out – the town is lousy with Ghiblis, Levantes, and Quattroportes. Good for Maserati, I suppose, but bad for exclusivity. Nor does the car pop in photos like it does in person. My tester was a metallic, creamy white, which is flat and dull in photos or from far away. That's a shame, because this car has phenomenal contouring. From behind the wheel, the driver's side fender porpoises above the shapely hood. Walking along the side, the curvature of the rear fender where it meets the deep tumblehome of the C-pillar is delightful. Everybody stares at an exotic, but the owner of a Ghibli should feel special contemplating their sheetmetal. This sense of specialness dissolves inside. There are Maserati tridents everywhere, presumably to help you remember that you're looking at the expensive Italian sports sedan you just purchased rather than a riot of low-rent, Chrysler-derived bits. The steering wheel buttons feel cheap and wobbly, the too-shiny center console finish seems synthetic, the prominent lighting and engine start/stop controls to the left of the steering wheel are ensconsed in a dull plastic surround. Some of the aesthetic choices – subjective, yes – are confounding. Take the textile inserts on the seats and door cards. I love the fact that interior designers are playing with textiles, which can be used to great effect. And the pitch here is compelling: an apparently famous Italian designer (Ermenegildo Zegna) used a fancy fabric (mulberry silk) with special weaves and textures.

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video: