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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

2019 Maserati Ghibli GranLusso S Quick Spin Review | A mixed designer bag

It's been a minute since we've driven the Maserati Ghibli (our first drive was way back in 2013), the twin-turbocharged, V6-powered smaller sedan from the legendary Italian outfit. In the last couple years, rumors have swirled that the Ghibli would donate its platform to the Dodge Charger and its Challenger and 300 siblings. So, in a sense, our time in Southern California in the 2019 Maserati Ghibli GranLusso S was both a preview of FCA's shared rear-drive sedan future as well as a check-in about how the Ghibli is maturing in general. Not that the Ghibli hasn't evolved in the six years since it went on sale. For 2018, Maserati moved to an electrically-assisted steering rack, mostly to enable driver assistance systems with steering intervention. The V6's output has been bumped in the S, to 424 horsepower. The headlights and grille have been updated, too, to compliment the newer and more aggressive Levante. In Los Angeles, at least, the Ghibli doesn't stand out – the town is lousy with Ghiblis, Levantes, and Quattroportes. Good for Maserati, I suppose, but bad for exclusivity. Nor does the car pop in photos like it does in person. My tester was a metallic, creamy white, which is flat and dull in photos or from far away. That's a shame, because this car has phenomenal contouring. From behind the wheel, the driver's side fender porpoises above the shapely hood. Walking along the side, the curvature of the rear fender where it meets the deep tumblehome of the C-pillar is delightful. Everybody stares at an exotic, but the owner of a Ghibli should feel special contemplating their sheetmetal. This sense of specialness dissolves inside. There are Maserati tridents everywhere, presumably to help you remember that you're looking at the expensive Italian sports sedan you just purchased rather than a riot of low-rent, Chrysler-derived bits. The steering wheel buttons feel cheap and wobbly, the too-shiny center console finish seems synthetic, the prominent lighting and engine start/stop controls to the left of the steering wheel are ensconsed in a dull plastic surround. Some of the aesthetic choices – subjective, yes – are confounding. Take the textile inserts on the seats and door cards. I love the fact that interior designers are playing with textiles, which can be used to great effect. And the pitch here is compelling: an apparently famous Italian designer (Ermenegildo Zegna) used a fancy fabric (mulberry silk) with special weaves and textures.

New Maserati Ghibli, Levante F Tributo special editions honor a legend

Maserati is harkening back to its racing heritage with two special edition models: the Ghibli F Tributo and Levante F Tributo. Maserati had its Formula One debut in 1954 in the legendary 250F driven by Juan Manuel Fangio. Maserati says the F Tributo honors Fangio, who was a five-time World Champion, the first F1 driver to achieve that feat. Fangio originally drove for Maserati in 1952-54. He returned to Maserati in 1957 and won his career-defining fifth World Championship in a Maserati 250F. The special edition cars are available in two colors: Azzurro Tributo (bright blue) and Rosso Tributo (bright red). Bright blue represents Maserati's home city of Modena, while bright red is the traditional racing color of Italy. The cars' yellow brake calipers and wheel accents are a reference to the red-and-yellow livery of Fangio's Maserati 250F. Red and yellow also are used inside, where buyers can choose either as the contrast stitching for the black "Pieno Fiore" leather. Outside, 21-inch black wheels, black badges, and a body-color trident logo complete the look. The Maserati Ghibli and Levante F Tributo were unveiled at Auto Shanghai. Maserati will offer the two Fangio specials in the U.S. market, and a total of 345 will be produced worldwide. The Ghibli F Tributo is based on the S GranSport ($88,035) or the Q4 GranSport ($90,535), both of which feature a 424-hp turbocharged V6. The Levante F Tributo also is based on the S GranSport trim level ($95,385) with the same engine. Pricing of the F Tributo will be available closer to the North American on-sale date of June 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.