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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Rich kid uses puppy to polish Maserati as Internet howls

Update: The original Instagram video appears to have been removed, but the video can still be viewed at this link. One of the Rich Kids of Instagram may never attempt to perform manual labor again after the 2-3 seconds she spent using a puppy to "polish" a rare Maserati. She cast it as a joke, but the Internet wasn't laughing. Instagram user m666ya, who is said to be a young, beautiful, wealthy collector of supercars in London - or, she at least has enough access to photograph them and occasionally show herself behind the wheel of one - posted this clip of an extremely cute puppy detailing a limited-edition Maserati MC12, which sells for $1.5 million or $2 million (depending on who's doing the telling). It got picked up on the Rich Kids account two days ago: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Maltese puppy is compliant and seems, well, maybe not in distress but probably not having the time of its life, either. And m66ya or whoever is doing the buffing keeps it exceedingly brief. Some of the reaction has been predictable. The New York Post tabloid called her "barking mad." And social-media reactions to the post were similar: "Not funny." "Animal abuse." "Disgusting." "This is just wrong." "Shame on you." "This is actually sickening." "Money can't buy you class and in your case, values." "Dogs are so loyal and only want to love and please their owner. You do not deserve any devotion of love from this innocent puppy." "Psychologists will tell you, simple abuse of animals often leads to abuse of humans in later life. Seek some help now." A few commenters defend the clip and suggest people lighten up. Some doubled down on the joke: "It's better to use a cat so you can hear your engine purr." A blogger joked you'd never actually use a dog to polish a $2 million car because dirt in its hair could scratch the paint. And one young philosopher of Instagram, whose spelling is too poor to quote him directly, makes the fair point that perhaps some people are less angry about the dog than they are jealous that these ne'er-do-wells are rich. A spokeswoman for the Royal Society for the Prevention of Cruelty to Animals said: "We can understand why people are concerned about this video.

The new Lotus Evora GT430 Sport is quicker with an automatic

Few automakers exploit platform variants as much as lotus. The company has four models, one of which is essentially a hardtop version of another. The Lotus Evora 400 sits atop the range, and since its debut last year we've seen the Evora 410, Evora 410 GP Edition and the Evora GT430. Today, the British automaker announced the Evora GT430 Sport, essentially a less hardcore but nearly as capable version of the GT430. The two biggest differences are the non-limited availability and the available six-speed automatic transmission. All 60 examples of the GT430 were only available with a manual. Both cars use the same 3.5-liter V6 topped with an Edelbrock supercharger that's good for 430 horsepower. Manual models make 325 lb-ft of torque, while automatic-equipped cars make 332 lb-ft. Despite a 24-pound penalty, the GT430 Sport automatic hits 60 mph in 3.6 seconds, a tenth quicker than the manual. While gearing in the automatic limits top speed to 170 mph, manual models can reach 196 mph. That makes this the fastest road-going Lotus ever. No matter which one you choose, the GT430 comes with Ohlins TTX two-way adjustable dampers, slotted and ventilated brake discs with AP Racing four-piston calipers, a Torsen-type limited slip differential and an adjustable traction control system. The front and rear bumpers, front access panel, roof panel, rear quarter panels and one-piece louvered tailgate and spoiler are all made of carbon fiber. The non-Sport GT430 adds a carbon fiber front splitter, rear wing, louvered wheel arches and a wider set of wheels and tires. The carbon fiber theme continues inside. The seats, door sills and parts of the instrument cluster are all made of the lightweight material. Most of the rest of the interior is trimmed in leather and black Alcantara. At $136,000, the new GT430 Sport undercuts the limited-run model by about $11,000. There's no word on if the car will make it here to the U.S. Hopefully Lotus' new parent company will keep the ball rolling. Related Video: