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Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Maserati Grecale announced as new compact crossover set to debut next year

Maserati is on a roll right now, and the Italian brand has just teased another new model: Grecale. Judging by the silhouette (and the information Maserati provided), it’s a smaller SUV than the Levante. Think Porsche Macan or BMW X3 size. Its stubby nose, small body and short overhangs all make it appear much smaller. The name “Grecale” is derived from the name for the north-east wind from the Mediterranean Sea. It seems Â…. fine. It sounds a lot better if you say it with Italian pronunciation, as opposed to an American gre-kale. Naming the Grecale after a wind is normal for Maserati. The Mistral, Ghibli, Levante, Bora, Merak and Khamsin are all named after famous winds, too. One final detail Maserati provided is the most telling of all, though. ItÂ’ll be built at FCAÂ’s Cassino, Italy, plant, which is the current home of Giulia and Stelvio production. The takeaway here is that itÂ’ll be a Stelvio-based crossover riding on the Giorgio platform. From a performance standpoint, that is fantastic. The Stelvio Quadrifoglio is one of the best-driving crossovers in the world, and a Maserati version of this car sounds like a recipe for success. WeÂ’re not sure how much the two will share at this stage, but now that Maserati has a firecracker of a V6 with the Nettuno, it can use its own engine for propulsion. Maserati claims the “Grecale is destined to play a leading role for the brand,” so weÂ’re expecting to be impressed when it debuts. ThereÂ’s more than just the Grecale to look at here, though. Maserati also flashed a silhouette of the next Gran Turismo that is coming in 2021. Most of it is left to our imagination, but weÂ’re happy to see Maserati is revamping its whole lineup. The Grecale is truly the big news of the day, especially since crossovers continue to be a seriously hot commodity. Watch out for a debut next year sometime. Related Video:

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.