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Maserati looking to book 13,000 sales of new Quattroporte in 2013
Mon, 10 Dec 2012Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.
2024 Maserati GranTurismo reveals its evolutionary, still-sybaritic interior
Sat, Jan 21 2023After our own Ronan Glon visited Maserati HQ in Modena, Italy to view the 2024 GranTurismo, he wrote, "I can't tell you much about the interior; I saw it, but I'm sworn to automotive omerta until early 2023. What I can say is that Maserati went to significant lengths to make the GranTurismo a true four-seater, and a pair of average-sized adults should be relatively comfortable in the rear seats." The Italians have finally released images of the new GranTurismo interior, and while we're still waiting to have a proper seat in the coupe, we can't detect that any lies have been told. For those who found the new car's exterior much more evolutionary than one would have expected from not just a rebooted car, but a rebooted brand, the interior also retains familiar cues. The steering wheel is the biggest departure from the past, the new helm looking more like something out of a Mercedes-AMG product. There's a new screen beneath the infotainment display in the center console that appears to be devoted to HVAC controls. And there's no shift lever anymore; paddle shifters do the work of changing cogs in the eight-speed automatic transmission fitted to the ICE-powered trims. Otherwise, the Maserati clock assumes its usual place atop the dash between vent registers, the instrument panel lines create a strong sense of dual cockpits, and the leather looks as sumptuous as ever. The automaker only provided galleries for two of the three trims to be released, the Modena and Trofeo. Both get the 3.0-liter Nettuno V6, which makes 490 horsepower and 443 pound-feet of torque in the Modena, 550 hp and 479 lb-ft in the Trofeo. The two variants are distinguished inside by details like different leather patterning on the instrument panel and seats, more vibrant cross-stitching in the Trofeo, and a black Start button in the Modena versus the blue Start button in the Trofeo. Outside, the Trofeo wears carbon fiber embellishments like the front intake surrounds, rocker panel extensions, and decklid spoiler. We don't have interior images of the battery-electric GranTurismo Folgore yet. It likely has other interior surprises for us. Maserati will begin delivering the new GranTurismo in the second quarter of 2023. Pricing will start at around $200,000. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Maserati teases us with its MC20 testing in the snow
Wed, Mar 10 2021It may be feeling spring-like here in parts of the United States, but there was still plenty of snowpack in Livigno, Italy, when Maserati took its forthcoming MC20 supercar out for a photo session during some cold-weather testing at Ghiacciodromo Livigno. "During its cold-weather mission, the super sports car was tested to evaluate engine cold starting, the low-temperature performance of its elastic components and the car’s handling on cold and low-grip asphalt surfaces," said the accompanying release. "The test is also performed to verify correct functioning of the Climate Control System in cold conditions; tests were also conducted on the battery, suspensions and brakes." Just reading that, you'd think their trip was all business. Indeed, this is the latest stop on the MC20's worldwide durability testing tour, but from the playful scenes we see here, it's pretty obvious that the engineers had their share of fun giving the MC20's suspension and powertrain a workout in the low-grip environment. 2022 Maserati MC20 winter testing View 5 Photos The MC20 is a mid-engined, 621-horsepower, mid-engine super-coupe that was built with the race track in mind. Power comes from a new V6 that is the first in the company's new "Nettuno" (Neptune) engine series. The twin-turbocharged mill produces 210 horsepower/liter, making it one of the most power-dense engines in the world. It was designed, developed, and produced in-house by Maserati's engineers despite sharing some of its fundamental design with other performance engines in its corporate family. Maserati has only unveiled the street-legal variant of the MC20 seen here so far, but we expect it won't be long before we hear more about its competition aspirations.Â