2007 Maserati Quattroporte Sport Gt on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

2023 Maserati Grecale revealed with 523-hp twin-turbo V6

After months of releasing preview images and several delays, Maserati has introduced the Grecale, its long-awaited entry-level SUV. The sub-Levante model is aimed directly at the Porsche Macan, and it will likely become the firm's best-selling nameplate in the coming years. The latest addition to the Maserati range stretches 191 inches long and 66 inches tall, dimensions that make it about six inches shorter and nearly the same height as the Levante. Visually, it illustrates what Maserati design boss Klaus Busse meant when he told us that future Maserati models would borrow styling cues from the MC20: its front end is defined by a wide grille positioned below a pair of elongated headlights. Viewed from the side, the Grecale leans more toward sportiness than utility, while the back end wears horizontal lights connected by a strip of bright trim. Vents chiseled into the fenders and trident-shaped logos on the C-pillars link the SUV to the rest of the Maserati range. It's a design that works, in our opinion: The Grecale is recognizable as a Maserati but not a copy of an existing model. Busse told us that the idea wasn't merely to Xerox the MC20's front end onto the body of an SUV. "The design philosophy that I laid out in the beginning was actually done before we designed [the MC20 and the Grecale]. We really had to sit down and get our ahead around what we want to do with the next chapter of the brand. The reality is that 70% of the design process is understanding the message that you want to create, and the car then designs itself and the remaining 30% is just putting it on paper. We didn't want to design the car purely for Instagram; end up with a car loaded with real or fake features, lines, and creases. We're very much about purity. Maserati is a very strong performing car, so it doesn't need to shout, "Hey, look at me!" Quite the opposite; it wants to be a rolling structure, a car that adds almost visual value to its environment. That's the overreaching philosophy," Busse told Autoblog. Inside, Maserati integrated a relatively long list of tech features without making the dashboard look like the automotive equivalent of an iPhone. The driver faces up to four screens: a 12.3-inch digital instrument cluster, a 12.3-inch touchscreen for the Maserati Intelligent Assistant (MIA) digital instrument cluster, an 8.8-inch touchscreen positioned right below, and a digital clock — yes, that seemingly counts as a screen.