2007 Maserati Quattroporte on 2040-cars

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Maserati teases us with its MC20 testing in the snow

It may be feeling spring-like here in parts of the United States, but there was still plenty of snowpack in Livigno, Italy, when Maserati took its forthcoming MC20 supercar out for a photo session during some cold-weather testing at Ghiacciodromo Livigno.  "During its cold-weather mission, the super sports car was tested to evaluate engine cold starting, the low-temperature performance of its elastic components and the car’s handling on cold and low-grip asphalt surfaces," said the accompanying release. "The test is also performed to verify correct functioning of the Climate Control System in cold conditions; tests were also conducted on the battery, suspensions and brakes." Just reading that, you'd think their trip was all business. Indeed, this is the latest stop on the MC20's worldwide durability testing tour, but from the playful scenes we see here, it's pretty obvious that the engineers had their share of fun giving the MC20's suspension and powertrain a workout in the low-grip environment.  2022 Maserati MC20 winter testing View 5 Photos The MC20 is a mid-engined, 621-horsepower, mid-engine super-coupe that was built with the race track in mind. Power comes from a new V6 that is the first in the company's new "Nettuno" (Neptune) engine series. The twin-turbocharged mill produces 210 horsepower/liter, making it one of the most power-dense engines in the world. It was designed, developed, and produced in-house by Maserati's engineers despite sharing some of its fundamental design with other performance engines in its corporate family.  Maserati has only unveiled the street-legal variant of the MC20 seen here so far, but we expect it won't be long before we hear more about its competition aspirations. 

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati Shamal restomod is sketched out and could become reality

Remember the Maserati Shamal? Alright, maybe you don’t, but Maserati certainly hasnÂ’t forgotten. As this year's quasi-virtual SEMA show continues, Maserati has joined the fray by threatening to build a restomodded version of the Shamal. All we have to go on are some renderings posted to Instagram, but Maserati does a bit of explaining in its post. The company is calling this Project Rekall. If Maserati goes through with it, weÂ’d end up with a sci-fi Shamal full of modern technology conveniences and some epic, retro design. Maserati says it needs help to turn this idea into reality, and by that they mean people need to show some financial interest in such a thing. Since the Instagram post is on the Maserati Fuoriserie account, we'll assume this customization arm of the company would be doing the work. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As a quick history lesson, the Shamal is an exceedingly rare Maserati that was sold in the early-to-mid 1990s. It was designed in part by Marcello Gandini, the famous Italian car designer who happens to have the Miura, Countach and so many other famous designs on his resume. Power came from a 3.2-liter twin-turbo V8, and it used a front-engine, rear-drive layout. These renderings depict a deeply changed Shamal. And while the boxiness and sharp edges remain, many elements of the car were revised. The changes are most obvious inside, where Maserati is showing a totally digital instrument cluster and some spacey bucket seats. WeÂ’d love to see Maserati turn it into reality, so if youÂ’re someone who would purchase a restomodded Shamal, speak up now. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati wasnÂ’t quite done yet, though. A snow-munching MC20 supercar rendering also made it to Instagram. It looks as though it was lifted, fitted with studded winter tires and given a set of skis to carry around. And for whatever reason, Maserati also drew a caution tape insert on the side of the mid-engine supercar. This MC20 is definitely far off in SEMA fantasy land, but we still fully support anyone who ends up using their MC20 in the snow one day.