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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati Ghibli pricing announced for UK

Maserati's newest car, Ghibli, is a stunningly well-proportioned luxury sedan mixing the styling of the larger Quattroporte sedan and the GranTurismo coupe. We found it plenty good to in our First Drive review, and now we know how much it will cost (in the UK, at least).
Ghibli pricing announced at the Goodwood Festival of Speed is for customers in the UK, but based on current exchange rates and prices of other Maseratis sold here in the US, we can estimate its MSRP for our market. The base Ghibli, with a twin-turbocharged V6 making 325 horsepower, will cost 52,275 pounds for the Bits, making $75,000 a good guess for American buyers. If that number holds true, however, the Ghibli would be in a price category above its main competition from Audi, BMW and Mercedes-Benz. Take a step up to the Ghibli S, sporting a naturally aspirated V8 producing 404 hp, and you'll have to fork out 63,415 pounds or an estimated $91,000 here.
Just for kicks, the Europe-only Ghibli Diesel, which makes 270 hp and 420 pound-feet of torque with its diesel V6, is the least-expensive Maserati 48,830 pounds. Running an estimated $70k for us, we'd really like to have that one, too. After all, the sparkplug-less engine is the same one found in the Jeep Grand Cherokee EcoDiesel.

Check out the Maserati Levante's not-finished interior

Maserati continues to develop the Levante luxury crossover years after previewing it as the Kubang concept, but new spy shots give us the best look yet at the interior of this long-awaited CUV. Our spies think we could finally see the production version as soon as the Geneva Motor Show in March. Look past the giant computer screen, keyboard, and rat's nest of wires to get an idea of what Maserati has in store for the Levante's wealthy occupants. The company fits the luxury crossover with thickly bolstered leather seats to hold front passengers tight, and the driver grips a three-spoke steering wheel. A piece of cloth partially covers the infotainment system, but its position echoes the one on the Ghibli. A wood-trimmed center console features several buttons, including a large control dial. This Levante's exterior camouflage and cladding hide a lot, but it's clear that the design sticks fairly close to last year's patent drawings. The big hump on the roof also can't hide the coupe-like arch that leads to the rear hatch. Maserati's crossover uses a tweaked version of the platform from the Ghibli and Quattroporte and likely shares their turbocharged V6 and V8 engines, too. The Italian company has high hopes that the Levante's mix of luxury and performance appeals to customers in the booming CUV segment because a success could turn around the brand's flagging sales. However, the vehicle needs to compete in a rapidly crowding market of high-priced entries that would soon include models like the Bentley Benayga, Lamborghini Urus, and Aston Martin DBX. Related Video: